时间:2018-12-04 作者:英语课 分类:2016年ESL之商务英语


英语课

ESL Podcast 1188 – Advertising 1 to Children 


James: Look at that! It’s commercial after commercial. It’s terrible how advertisers are going after kids. 


Vicky: They’re just doing their job, marketing 2 to a lucrative 3 demographic. 


James: But just look at what our kids are bombarded with: toy commercials and junk food ads! 


Vicky: Children’s television is no different from any other type of programming. Commercials are a fact of life. 


James: But don’t you think it’s wrong to manipulate young viewers with these commercials? Aren’t they more susceptible 4 to false advertising? 


Vicky: Shh! That’s our company’s product commercial. It really gets your attention, doesn’t it? 


James: Yeah, it’s grand, just grand. 


Script by Dr. Lucy Tse 



1 advertising
n.广告业;广告活动 a.广告的;广告业务的
  • Can you give me any advice on getting into advertising? 你能指点我如何涉足广告业吗?
  • The advertising campaign is aimed primarily at young people. 这个广告宣传运动主要是针对年轻人的。
2 marketing
n.行销,在市场的买卖,买东西
  • They are developing marketing network.他们正在发展销售网络。
  • He often goes marketing.他经常去市场做生意。
3 lucrative
adj.赚钱的,可获利的
  • He decided to turn his hobby into a lucrative sideline.他决定把自己的爱好变成赚钱的副业。
  • It was not a lucrative profession.那是一个没有多少油水的职业。
4 susceptible
adj.过敏的,敏感的;易动感情的,易受感动的
  • Children are more susceptible than adults.孩子比成人易受感动。
  • We are all susceptible to advertising.我们都易受广告的影响。
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a deep card
Abort, Retry, Fail
afloat stability
anticoccidioidin
archetypically
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basic density
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hilat
htmltext editor
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lead benzonate
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timit
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