外媒:中国人最爱用手机购物 总产值5千亿美元
英语课
Imagine getting a soft drink from a vending 1 machine using only your smartphone. Or scanning a QR code to buy goods from a newspaper ad.
想象一下:只需用智能手机就能从贩卖机那儿买汽水,或者只需对报纸上的广告二维码扫一扫就能买东西。
By harnessing these innovations — and more — China mobile shopping is barreling ahead of the United States. China is still the world's largest smartphone market, even though growth is slowing. It accounts for about 30 percent of the global smartphone market, and Chinese smartphone users are expected to jump from 526.8 million to 640 million in 2018, according to eMarketer. And its shoppers are using their gadgets 2 to snap up a wide array of goods and services.
在这些创新技术(以及更多技术)的助力下,中国的移动购物产业已领先于美国。哪怕增速有所减缓,中国仍然是世界上最大的智能手机市场,其份额约占全球智能手机市场的30%。据电子市场调查公司“eMarketer”预测,2018年中国的智能手机用户将从现在的5.268亿跃升至6.4亿。此外,中国消费者正在用他们的设备抢购各种各样的商品和服务。
Nearly half of all China's e-commerce sales, totaling $505.7 billion, are made with mobile devices, versus 4 roughly one-quarter in the U.S., according to eMarketer. By 2019, China's mobile sales will account for 71 percent of those sales.
据“eMarketer”的数据,中国近一半的电子商务销售都是在移动设备上进行的,总值5057亿美元。与之相比,美国在移动设备上进行的电子商务销售仅占总量的四分之一。到2019年,中国的移动线上销售将占电子商务销售总量的71%。
外媒:中国人最爱用手机购物 总产值5千亿美元
"We don't see mobile buying plateauing for the next five years," said Monica Pearl, eMarketer's director of forecasting. "They'll increase because consumer behavior has changed." Feature-rich, cheap smartphones are also helping 5 fuel the boom, she added.
“我们认为,移动设备购物热潮在接下来五年绝不会降温,”eMarketer的评估主管莫妮卡·珀尔说道。“它只会不断升温,因为消费者行为已经发生了变化。”她还补充道,功能丰富而又价格低廉的智能手机在为这股狂潮推波助澜。
China is, after all, a mobile first market, explains Brian Buchwald, CEO of consumer intelligence firm Bomoda. So it has been able to leapfrog past other markets, which mainly used PCs for purchases.
而消费者情报公司“摩登系”首席执行官布莱恩·布赫瓦尔德则解释道,由于在中国市场,手机购物独占鳌头,所以大可忽略其他购物途径了(主要是个人电脑)。
Sophisticated mobile payment apps are partly fueling the mobile boom. To grease buying, purchases are smooth and nearly seamless, since goods are bought in a few seconds with just one click. And an intense fight for market share between payment titans WeChat Pay and Alibaba's Alipay is fueling even more innovation. Apple Pay has only just recently stepped into the competitive arena 6.
另一方面,发达的手机支付应用程序也推动了手机购物潮。为了推动消费,网购可谓畅通无阻,天衣无缝,毕竟只需轻轻一击,商品就能在数秒内收入购物车内。而两大支付巨头——微信支付和阿里巴巴支付宝之间为争夺市场份额的激战,更是推动着一波又一波的创新潮。苹果支付最近也加入这场竞争。
Meanwhile, the Chinese government has allowed a free-flowing retail 7 and payments marketplace.
同时,这种流畅的零售商和支付市场的发展也得到了中国政府的默许。
"There are no restraints," said Michael Zakkour, vice 3 president of China/Asia Pacific practice at Tompkins International.
汤普金斯国际公司中国/亚太地区副总裁迈克尔·扎库尔表示:“政府对此没有任何限制。”
And that's good news for WeChat, A messaging app that's only five years old and is offered by the Internet giant Tencent. The app now has 650 million users. And a good chunk 8 of them are using the app for mobile shopping. The result is that WeChat payments, along with Alibaba's Alipay, dominate the market. Because retailers 10 can easily set up shop inside WeChat, users can plan family vacations, order a taxi or even design clothes without going anywhere else.
这对微信来说是个好消息。微信作为一款问世仅五年的聊天应用,归互联网巨头腾讯公司旗下所有,目前用户已达6.5亿。而且,这其中有一大部分用户在用微信手机购物。结果就是,微信支付和阿里巴巴支付宝主导了支付市场。零售商们可以轻而易举地在微信开店,用户们可以在微信上计划家庭出游、打车、甚至足不出户就能定制服装。
"WeChat is the most influential 11 app in the world," said Buchwald. "It has the functionality of an iTunes store. So you can do anything you want."
“微信是世界上最具影响力的一款应用,”布赫瓦尔德说道。“它拥有苹果iTune商店的功能,你想干什么就能干什么。”
This mobile preference is one-stop shopping for navigating 12 a digital life. "We're talking about the emergence 13 of chat commerce," said Lily Varón, an analyst 14 at Forrester Research. "WeChat is becoming a commerce channel. And it's an ecosystem 15 that's unlike anything in the U.S."
这种备受人们喜爱的手机一站式购物方式正在引领数字化生活。“其实这是新兴的聊天商务,”弗雷斯特研究公司的分析师莉莉·瓦伦说道。“微信正在成为一个商务渠道。因此形成的生态系统在美国是见不到的。”
And, she adds, unlike the U.S., there's also no digital divide in China by geography or age. "It's not just limited to younger consumers," she said.
此外她还补充道,中国和美国的另外一个不同点是,这里没有因地理或年龄而产生的数字鸿沟。“微信面向的群体不仅仅是年轻顾客。”
Meanwhile, e-commerce powerhouse Alibaba has its own Alipay app. Known as the PayPal of China, it is the dominant 16 player in the mobile payment industry. And it's in a competitive tussle 17 with WeChat to keep market share — fueling even more innovation.
与此同时,电子商务巨头阿里巴巴也拥有自己的支付宝应用。支付宝被称为“中国的贝宝”,是移动支付市场的老大。如今它正与微信鏖战以守卫其市场份额,而这愈发推动了一波又一波创新潮。
"They're both spending billions building new features and technologies," said Buchwald. "That includes making lots of different investments in start-ups." For example, Alipay is now testing ways to let shoppers pay just by scanning a physical feature.
“双方都斥数十亿巨资开发新特色和新技术,”布赫瓦尔德说道。“这其中就包括大量投资各种新兴企业。”比如,支付宝正在测试一项新技术,使顾客通过扫描身体特征即可完成支付。
At the same time, Apple and Samsung are trying to break into this sector 18 with partnerships 19 with UnionPay, China's main bank card and payment firm.
同时,苹果和三星也在尝试通过与银联合作来打入这片市场。银联是中国的主流银行卡支付公司。
The U.S. is lagging behind though, and mobile payments have yet to gain traction 20. Even QR codes, which have largely flopped 21 in the U.S., are used everywhere in China to buy goods. And mobile phones there already have scanners embedded 22 in them.
在这方面,美国却落后于中国,手机支付市场也有待获得发展动力。就连在美国处处碰壁的二维码,在中国购物市场也是混的风生水起,无处不在。而且中国的移动手机内部已经自带二维码扫描程序。
Once scanned and bought, goods are delivered quickly. And Alibaba, which has a massive logistics network, can get goods to customers within one day. Its ultimate goal is even loftier: deliveries to any Chinese city within 24 hours. Alibaba is even investing in drone companies, says Buchwald.
只需扫描购买,商品很快就能送上家门。而且阿里巴巴还建了庞大的物流网络,有的商品一日可达。而它的终极目标更加雄心勃勃:二十四小时内将商品送达至中国任何一座城市。布赫瓦尔德称,阿里巴巴甚至已经开始投资无人机公司了。
These hyperkinetic deliveries are fueling ever more purchases. Last year, China's Singles Day — a consumer shopping day invented by Alibaba and much like Black Friday in the U.S. — totaled $14.3 billion, which is 60 percent higher than 2014. Those sales total more than Black Friday and Cyber Monday sales in the U.S. combined.
高度发达的快递业则进一步促进了购物。去年仅中国光棍节一天——光棍节是阿里巴巴创造的购物狂欢节,类似于美国的黑色星期五——阿里巴巴的销售总额就达143亿美元,较之2014年高出了60%。这笔销售额高于美国黑色星期五和网络星期一的销售额之和。
"In China, spending as much money as possible on Singles Day is almost patriotic," said Buchwald. "It's more of a collectivist spirit there."
“在中国,在光棍节疯狂地花钱几乎就等于爱国,”布赫瓦尔德说道。“这个现象更像是在彰显集体主义精神。”
Emphasizing community good over the individual goes back thousands of years in China. "It's the cowboy vs. the collective," said Zakkour. "So Chinese people want to make sure that products they're buying have acceptance." For this reason, mobile commerce was predestined to become successful there, he added.
在中国,强调集体利益高于个人利益的传统已绵延数千年。“这就像是单枪匹马和千军万马之间的对峙,”扎库尔说道。“所以中国人想确保自己购买的产品是为大众所接受的。”他补充道,正是因为这个原因,移动商务注定会在中国更加成功。
Los Angeles-based Revolve 23 Clothing had to navigate 24 this community spirit to sell its goods in China. "Social media there is very important," said Mike Karanikolas, co-CEO of Revolve, an online collection of up-and-coming fashion brands for men and women. "It's as if Amazonowned a big chunk of Facebook."
总部位于洛杉矶的“Revolve Clothing”为了打开中国市场,着手利用这种集体主义精神。“在中国,社交媒体相当重要,”Revolve Clothing的联合CEO迈克·卡兰尼克拉说道。Revolve Clothing是一家线上新秀,销售各品牌男女潮流服装。“这效果就像亚马逊持有脸书的大量股份一样。”
For the online apparel retailer 9, ramping 25 up sales to the Chinese market meant navigating longer purchase cycles. Purchases in the U.S. are made quickly, he explains. But in China, purchases can take up to 30 days because many Chinese consumers spend a lot of time researching goods and then checking them out with a circle of friends before making an online purchase.
对线上服装零售商而言,中国市场销量的上升就意味着他们能引领更长的购物周期。卡拉尼克拉解释说,在美国,顾客购买商品很快。但在中国,买东西可以花上三十天,因为许多中国人会花大量时间搜索商品,和一群朋友层层筛选,最后才会在线上购买。
But in many ways, China's mobile mania 26 may well be the new face of retailing 27.
从许多方面来看,中国的移动购物狂潮都开启了零售的另一片天地。
China is up to three years ahead of the U.S. in mobile shopping, said Buchwald. "And it's moving faster than any other area of the economy. It's the future."
布赫瓦尔德说,中国在移动购物上已领先美国三年。“而且,其发展速度也快于其它任何一个经济领域。未来前景无限。”
v.出售(尤指土地等财产)( vend的现在分词 );(尤指在公共场所)贩卖;发表(意见,言论);声明
- Why Are You Banging on the Vending Machine? 你为什么敲打这台自动售货机? 来自朗文快捷英语教程 2
- Coca-Cola had to adapt almost 300,000 vending machines to accept the new coins. 可口可乐公司必须使将近三十万台自动贩卖机接受新货币。 来自超越目标英语 第5册
n.小机械,小器具( gadget的名词复数 )
- Certainly. The idea is not to have a house full of gadgets. 当然。设想是房屋不再充满小配件。 来自超越目标英语 第4册
- This meant more gadgets and more experiments. 这意味着要设计出更多的装置,做更多的实验。 来自英汉非文学 - 科学史
n.坏事;恶习;[pl.]台钳,老虎钳;adj.副的
- He guarded himself against vice.他避免染上坏习惯。
- They are sunk in the depth of vice.他们堕入了罪恶的深渊。
prep.以…为对手,对;与…相比之下
- The big match tonight is England versus Spain.今晚的大赛是英格兰对西班牙。
- The most exciting game was Harvard versus Yale.最富紧张刺激的球赛是哈佛队对耶鲁队。
n.食物的一份&adj.帮助人的,辅助的
- The poor children regularly pony up for a second helping of my hamburger. 那些可怜的孩子们总是要求我把我的汉堡包再给他们一份。
- By doing this, they may at times be helping to restore competition. 这样一来, 他在某些时候,有助于竞争的加强。
n.竞技场,运动场所;竞争场所,舞台
- She entered the political arena at the age of 25. 她25岁进入政界。
- He had not an adequate arena for the exercise of his talents.他没有充分发挥其才能的场所。
v./n.零售;adv.以零售价格
- In this shop they retail tobacco and sweets.这家铺子零售香烟和糖果。
- These shoes retail at 10 yuan a pair.这些鞋子零卖10元一双。
n.厚片,大块,相当大的部分(数量)
- They had to be careful of floating chunks of ice.他们必须当心大块浮冰。
- The company owns a chunk of farmland near Gatwick Airport.该公司拥有盖特威克机场周边的大片农田。
n.零售商(人)
- What are the retailer requirements?零售商会有哪些要求呢?
- The retailer has assembled a team in Shanghai to examine the question.这家零售商在上海组建了一支团队研究这个问题。
零售商,零售店( retailer的名词复数 )
- High street retailers reported a marked increase in sales before Christmas. 商业街的零售商报告说圣诞节前销售量显著提高。
- Retailers have a statutory duty to provide goods suitable for their purpose. 零售商有为他们提供符合要求的货品的法定义务。
adj.有影响的,有权势的
- He always tries to get in with the most influential people.他总是试图巴结最有影响的人物。
- He is a very influential man in the government.他在政府中是个很有影响的人物。
v.给(船舶、飞机等)引航,导航( navigate的现在分词 );(从海上、空中等)横越;横渡;飞跃
- These can also be very useful when navigating time-based documents, such as video and audio. 它对于和时间有关的文档非常有用,比如视频和音频文档。 来自About Face 3交互设计精髓
- Vehicles slowed to a crawl on city roads, navigating slushy snow. 汽车在市区路上行驶缓慢,穿越泥泞的雪地。 来自互联网
n.浮现,显现,出现,(植物)突出体
- The last decade saw the emergence of a dynamic economy.最近10年见证了经济增长的姿态。
- Language emerges and develops with the emergence and development of society.语言是随着社会的产生而产生,随着社会的发展而发展的。
n.分析家,化验员;心理分析学家
- What can you contribute to the position of a market analyst?你有什么技能可有助于市场分析员的职务?
- The analyst is required to interpolate values between standards.分析人员需要在这些标准中插入一些值。
n.生态系统
- This destroyed the ecosystem of the island.这样破坏了岛上的生态系统。
- We all have an interest in maintaining the integrity of the ecosystem.维持生态系统的完整是我们共同的利益。
adj.支配的,统治的;占优势的;显性的;n.主因,要素,主要的人(或物);显性基因
- The British were formerly dominant in India.英国人从前统治印度。
- She was a dominant figure in the French film industry.她在法国电影界是个举足轻重的人物。
n.&v.扭打,搏斗,争辩
- They began to tussle with each other for the handgun.他们互相扭打起来,抢夺那支手枪。
- We are engaged in a legal tussle with a large pharmaceutical company.我们正同一家大制药公司闹法律纠纷。
n.部门,部分;防御地段,防区;扇形
- The export sector will aid the economic recovery. 出口产业将促进经济复苏。
- The enemy have attacked the British sector.敌人已进攻英国防区。
n.伙伴关系( partnership的名词复数 );合伙人身份;合作关系
- Partnerships suffer another major disadvantage: decision-making is shared. 合伙企业的另一主要缺点是决定要由大家来作。 来自英汉非文学 - 政府文件
- It involved selling off limited partnerships. 它涉及到售出有限的合伙权。 来自辞典例句
n.牵引;附着摩擦力
- I'll show you how the traction is applied.我会让你看如何做这种牵引。
- She's injured her back and is in traction for a month.她背部受伤,正在作一个月的牵引治疗。
v.(指书、戏剧等)彻底失败( flop的过去式和过去分词 );(因疲惫而)猛然坐下;(笨拙地、不由自主地或松弛地)移动或落下;砸锅
- Exhausted, he flopped down into a chair. 他筋疲力尽,一屁股坐到椅子上。
- It was a surprise to us when his play flopped. 他那出戏一败涂地,出乎我们的预料。 来自《简明英汉词典》
a.扎牢的
- an operation to remove glass that was embedded in his leg 取出扎入他腿部玻璃的手术
- He has embedded his name in the minds of millions of people. 他的名字铭刻在数百万人民心中。
vi.(使)旋转;循环出现
- The planets revolve around the sun.行星绕着太阳运转。
- The wheels began to revolve slowly.车轮开始慢慢转动。
v.航行,飞行;导航,领航
- He was the first man to navigate the Atlantic by air.他是第一个飞越大西洋的人。
- Such boats can navigate on the Nile.这种船可以在尼罗河上航行。
土堤斜坡( ramp的现在分词 ); 斜道; 斜路; (装车或上下飞机的)活动梯
- The children love ramping about in the garden. 孩子们喜欢在花园里追逐嬉戏,闹着玩。
- Have you ever seen a lion ramping around? 你看到过狮子暴跳吗?
n.疯狂;躁狂症,狂热,癖好
- Football mania is sweeping the country.足球热正风靡全国。
- Collecting small items can easily become a mania.收藏零星物品往往容易变成一种癖好。
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