美国有线新闻 CNN 75%的美国人有过冲动购买行为 视觉营销吸引购买
时间：2019-01-18 作者：英语课 分类：CNN美国有线新闻2016年8月
play pause stop mute unmute max volume 00:0002:16repeat repeat off Update Required To play the media you will need to either update your browser 1 to a recent version or update your Flash plugin. Buying what we don't need. A creditcard.com survey found that 75 percent of Americans had made an impulse purchase in 2014. A Nielsen survey found that 52 percent of people in Thailand had done this, 48 percent in India. And retailers 3 everywhere have certain tools they use to get people to buy.
UNIDENTIFIED MALE: The goal is to look at a shopper and find out what they emotionally crave 4 in a shopping experience and give that to the shopper.
REPORTER: How do retailers do that? By studying you in the store to see what you like and what you want. One way to measure how a shopper is feeling is to watch people anonymously 5.
UNIDENTIFIED MALE: From cameras that are based on different areas of the store that literally 6 look at somebody's face and see what kind of facial micro expression they're showing to find out what emotional they're feeling in whatever given time.
REPORTER: Another way is to track volunteer shoppers wearing monitoring devices. They showed me how this is done in their lab. A wrist monitor captures my heart rate, blood pressure and skin temperature to measure my emotional reactions. Special glasses show exactly what I'm looking at, to pinpoint 7 what draws my attention. Then, I'm off to shop in simulated stores.
First, for eyeglasses.
UNIDENTIFIED MALE: This is what we call visual merchandising. These visual storytelling cues pull you in, get you a little bit more engaged in the story of the brand.
REPORTER: Like I want to be like that guy or I want to be with that guy so these are the glasses I need.
UNIDENTIFIED MALE: Right. Exactly.
REPORTER: Next, to grab a cup of coffee.
UNIDENTIFIED MALE: If I'm at coffee shop and somebody's at the checkout 8, it's best to enhance the emotional experience by having social proof that others have bought here, that others are into the things I'm into and it helps enhanced the rewarding experience I have at retail 2.
REPORTER: And then a mobile device store.
UNIDENTIFIED MALE: The brain really reacts well to people, and people using the products, creating story and enveloping 9 the customer in a story rather than just trying to sell them a product, you want to get them involve in somebody's life and again, aspirational 10 type market.
REPORTER: So they can see themselves there.
UNIDENTIFIED MALE: Exactly. They're projecting themselves in that environment.
- View edits in a web browser.在浏览器中看编辑的效果。
- I think my browser has a list of shareware links.我想在浏览器中会有一系列的共享软件链接。
- In this shop they retail tobacco and sweets.这家铺子零售香烟和糖果。
- These shoes retail at 10 yuan a pair.这些鞋子零卖10元一双。
- High street retailers reported a marked increase in sales before Christmas. 商业街的零售商报告说圣诞节前销售量显著提高。
- Retailers have a statutory duty to provide goods suitable for their purpose. 零售商有为他们提供符合要求的货品的法定义务。
- Many young children crave attention.许多小孩子渴望得到关心。
- You may be craving for some fresh air.你可能很想呼吸呼吸新鲜空气。
- The manuscripts were submitted anonymously. 原稿是匿名送交的。
- Methods A self-administered questionnaire was used to survey 536 teachers anonymously. 方法采用自编“中小学教师职业压力问卷”对536名中小学教师进行无记名调查。
- He translated the passage literally.他逐字逐句地翻译这段文字。
- Sometimes she would not sit down till she was literally faint.有时候，她不走到真正要昏厥了，决不肯坐下来。
- It is difficult to pinpoint when water problems of the modern age began.很难准确地指出，现代用水的问题是什么时候出现的。
- I could pinpoint his precise location on a map.我能在地图上指明他的准确位置。
- Could you pay at the checkout.你能在结帐处付款吗。
- A man was wheeling his shopping trolley to the checkout.一个男人正推着购物车向付款台走去。
- Always the eyes watching you and the voice enveloping you. 那眼睛总是死死盯着你，那声音总是紧紧围着你。 来自英汉文学
- The only barrier was a mosquito net, enveloping the entire bed. 唯一的障碍是那顶蚊帐罩住整个床。 来自辞典例句
- Most of the images that bombard us all are aspirational. 轰击的图像，我们都期望最大。
- Analysts said self-help and aspirational reading could explain India's high figures. 分析师们指出，自助读书、热爱读书是印度人均读书时间超过别的国家的主要原因。