美国国家公共电台 NPR VH1 Has 3 Secrets For Making Hit TV, And '90s Nostalgia Is One
时间：2019-01-17 作者：英语课 分类：2016年NPR美国国家公共电台10月
VH1 Has 3 Secrets For Making Hit TV, And '90s Nostalgia 1 Is One
play pause stop mute unmute max volume 00:0005:30repeat repeat off Update Required To play the media you will need to either update your browser 2 to a recent version or update your Flash plugin. ROBERT SIEGEL, HOST:
The '90s are having a moment right now, from the runway to music to TV, which has long mined nostalgia.
(SOUNDBITE OF ARCHIVED RECORDING)
C+C MUSIC FACTORY: (Singing) Everybody dance now.
UNIDENTIFIED MAN: So you think you're a '90s fan? OK, Hannibal Lecter.
SIEGEL: Nostalgia for the '90s is a cornerstone of VH1. It's now the fastest-growing entertainment network on cable TV. It's got three of the top five cable reality shows. And in that prized demographic of 18 to 34-year-olds, it's one of the most watched channels. NPR's Neda Ulaby visited VH1's headquarters in New York to learn how it has captured so many millennial 3 eyeballs.
NEDA ULABY, BYLINE 4: Today's 30-year-olds might remember the '90s as a dark age - no smartphones or Snapchats or Kardashians - but apparently 5 no.
CHRIS MCCARTHY: I think the younger audience really actually looks to the '90s in a different way.
ULABY: That's VH1 President Chris McCarthy.
MCCARTHY: The '90s were just better, right? Like, the economy was better. There was no war. It's different than any other decade. Like, after 9/11, things just changed.
(SOUNDBITE OF TV SHOW, "I LOVE THE 90S")
UNIDENTIFIED WOMAN: (Singing) I love the '90s.
ULABY: That VH1 show, called "I Love The '90s," has not run for a while, but the network is about to launch a new scripted show about the early days of hip 6 hop 7, set in 1990.
SEITH MANN: (Unintelligible), guys.
ULABY: On the set of the show "The Breaks" in East Brooklyn, executive producer Seith Mann says, yeah, you can find other hip-hop dramas on TV right now, like "Empire" on Fox and "The Get Down" on Netflix.
MANN: There are a lot of people that are beginning to recognize and pay attention to the importance of this culture and this audience now. But VH1 has been on it for years.
ULABY: With shows like "Behind The Music," "Flavor Of Love" and the network's most successful, franchise 8 "Love & Hip Hop."
MCCARTHY: We always told a hip-hop story.
ULABY: Chris McCarthy has been president of VH1 for a year. He says hip-hop's fan base cuts across racial demographics, and it's appealingly young. He says when the network started about 30 years ago, 20 percent of 18 to 34-year-olds were non-white. Now the number's nearly 50 percent.
MCCARTHY: You know, millennials grew up with a cellphone in their hand. They grew up in a world where these demographic shifts were happening around them and they were connected to different every day.
ULABY: So here's how VH1 brands itself as different - through a set of values identified through the show "Flavor Of Love."
(SOUNDBITE OF TV SHOW, "FLAVOR OF LOVE")
FLAVOR FLAV: Flavor Flav.
ULABY: With that show's hit rating records in 2006, VH1 doubled down. It decided 9 the channel would be about love for the '90s, hip-hop and subverting 10 more successful mainstream 11 shows. "Flavor Of Love" was always intended to spoof 12 a massive hit for ABC.
MCCARTHY: You know, that was a counter, almost, to "The Bachelor." And it was a little bit insane, but we pretended like it was real.
ULABY: Just as VH1's top reality shows now, "Love & Hip Hop" and "Basketball Wives" answer back to Bravo's "Real Housewives" franchise. Robin 13 Boylorn is a communications professor at University of Alabama. At 38, she and her friends are slightly old for VH1's target audience, but...
ROBIN BOYLORN: Our guilty-pleasure TV is VH1.
ULABY: Yet they mock it by calling it...
BOYLORN: Ratchet TV or ratchet reality TV.
ULABY: That means, basically, garbage reality shows that are still fun to watch. Ratchet, says Boylorn, means...
BOYLORN: The opposite of respectability and the opposite of what is expected of dignified 14 black folk.
ULABY: There was a time when people were ticked off about the ratchetness (ph) of some VH1 shows, but Boylorn says the channel's toned it down, partly with new shows like a cooking program starring Martha Stewart and Snoop Dogg.
(SOUNDBITE OF TV SHOW, "MARTHA & SNOOP'S POTLUCK DINNER PARTY")
SNOOP DOGG: Just to clarify, I'm not high right now, but whoever gave us this show, they must have been.
ULABY: And VH1's upcoming scripted show, "The Breaks," is pretty prestige. It stars and was produced by alumna 15 of "The Wire," only generally acknowledged as one of the best TV shows in history. "The Breaks" is something like a hip-hop answer to "Madmen," with young Afton Williamson as a striver.
(SOUNDBITE OF TV SHOW, "THE BREAKS")
AFTON WILLIAMSON: (As Nikki Jones) I'm Nikki Jones. I just graduated top of my class from George Washington University, and I was...
ULABY: She doesn't want to be a singer. She wants to run a label. Actor Wood Harris, who played "The Wire's" Avon Barksdale, plays her mentor 16 - partly Don Draper, partly Russell Simmons.
WILLIAMSON: She can find her own game plan in him. He's bigger than life, and she's trying to be him.
ULABY: Actress Afton Williamson is in so many ways also the target audience for VH1. She's 32, loves hip-hop and the '90s, so she reveled in preparing for this role.
WILLIAMSON: I studied Queen Latifah. I studied every single black woman.
ULABY: Executive producer Seith Mann noticed that when filming a scene when Williamson's character is producing a rapper.
(SOUNDBITE OF TV SHOW, "THE BREAKS")
UNIDENTIFIED ACTOR: (As character, rapping) All right. That's what I'm talking about.
(Rapping) I remember when I first heard Rakim spit. It was destined 17.
MANN: And she starts bouncing her head. And the way she's shaking her head, that is a '90s headshake. I didn't give her no note. She brought that, and I was like, she knows this period.
ULABY: "The Breaks" was piloted as a movie on VH1. The series starts in January. VH1 President Chris McCarthy says the channel's relevance 18 depends on an audience that's effortlessly pluralistic and a development team heavy on female executives.
MCCARTHY: We're changing culture and the way that people perceive it. I don't think anybody would have thought a year or two ago that we would have the majority of the top-20 reality series.
ULABY: Or the definitive 19 re-enacted '90s headshake. Neda Ulaby, NPR News.
- He might be influenced by nostalgia for his happy youth.也许是对年轻时幸福时光的怀恋影响了他。
- I was filled with nostalgia by hearing my favourite old song.我听到这首喜爱的旧歌，心中充满了怀旧之情。
- View edits in a web browser.在浏览器中看编辑的效果。
- I think my browser has a list of shareware links.我想在浏览器中会有一系列的共享软件链接。
- Both Russia and America looked to the future to fulfill their millennial expectations. 俄国和美国都把实现他们黄金时代的希望寄托于未来。
- The millennial generation is celebrating the global commons every day, apparently unmindful of Hardin's warning. 千禧一代显然对哈丁的警告不以为然，每天都在颂扬全球“公地”。
- His byline was absent as well.他的署名也不见了。
- We wish to thank the author of this article which carries no byline.我们要感谢这篇文章的那位没有署名的作者。
- An apparently blind alley leads suddenly into an open space.山穷水尽，豁然开朗。
- He was apparently much surprised at the news.他对那个消息显然感到十分惊异。
- The thigh bone is connected to the hip bone.股骨连着髋骨。
- The new coats blouse gracefully above the hip line.新外套在臀围线上优美地打着褶皱。
- The children had a competition to see who could hop the fastest.孩子们举行比赛，看谁单足跳跃最快。
- How long can you hop on your right foot?你用右脚能跳多远？
- Catering in the schools is run on a franchise basis.学校餐饮服务以特许权经营。
- The United States granted the franchise to women in 1920.美国于1920年给妇女以参政权。
- This gave them a decided advantage over their opponents.这使他们比对手具有明显的优势。
- There is a decided difference between British and Chinese way of greeting.英国人和中国人打招呼的方式有很明显的区别。
- This viewpoint sees the Multinational Corporation as capable of circumventing or subverting national objectives and policies. 这种观点认为，跨国公司能够遏制和破坏国家的目标和政策。 来自辞典例句
- By simply subverting an expectation, a novelist can undermine a prejudice. 藉由完全推翻期待，一个小说家可以逐渐破坏一种歧视。 来自互联网
- Their views lie outside the mainstream of current medical opinion.他们的观点不属于当今医学界观点的主流。
- Polls are still largely reflects the mainstream sentiment.民调还在很大程度上反映了社会主流情绪。
- The show was a spoof of college life.那戏是对大学生活的讽刺。
- That is Tim Robbins's spoof documentary about a presidential campaign.那是蒂姆·罗宾斯关于总统选举的讽刺纪录片。
- The robin is the messenger of spring.知更鸟是报春的使者。
- We knew spring was coming as we had seen a robin.我们看见了一只知更鸟，知道春天要到了。
- Throughout his trial he maintained a dignified silence. 在整个审讯过程中，他始终沉默以保持尊严。
- He always strikes such a dignified pose before his girlfriend. 他总是在女友面前摆出这种庄严的姿态。
- I came across a old alumna in the street this morning.今天早上我在街上碰见一位老校友。
- My alumni and alumna are present at my birthday party.我的男校友和女校友都出席了我的生日聚会。
- He fed on the great ideas of his mentor.他以他导师的伟大思想为支撑。
- He had mentored scores of younger doctors.他指导过许多更年轻的医生。
- It was destined that they would marry.他们结婚是缘分。
- The shipment is destined for America.这批货物将运往美国。
- Politicians' private lives have no relevance to their public roles.政治家的私生活与他们的公众角色不相关。
- Her ideas have lost all relevance to the modern world.她的想法与现代社会完全脱节。
- This book is the definitive guide to world cuisine.这本书是世界美食的权威指南。
- No one has come up with a definitive answer as to why this should be so.至于为什么该这样，还没有人给出明确的答复。
