时间:2019-01-16 作者:英语课 分类:实用英语


英语课

   In this conversation, Tanya Nichols, the owner of an ice cream manufacturing company, is talking with her marketing 1 manager, Carla Hutchison, about the advertising 2 campaign for the company’s new ice-cream sandwich.


  Tanya: Good morning, Carla. How are you today?
  Carla: I’m doing fine. How about you?
  Tanya: Great, thanks. So, what’s the status of our advertising campaign?
  Carla: As I mentioned before, it’ll be a national campaign starting next month. We’ve decided 3 to use a variety of media for full coverage 4. First, we’ll have 30-second spots on television once a day for 3 weeks.At the same time, we’ll do 15-second radio commercials 3 times a day in selected cities with large populations. Finally, we’ll have some outdoor ads using billboards 5 near main entrances to big cities.
  Tanya: What style will the ads use?
  Carla: We’re focusing on slice of life, showing how you can beat the summer heat by biting into a cool ice-cream sandwich. There’ll be some reason why thrown in to hype our choice of flavors and show everyone they’re not stuck with just vanilla 6.
  Tanya: Sounds like an ideal approach. Will we have a new slogan?
  Carla: Definitely. The advertising agency’s working onthat right now. They’ll have some proposals ready by the end of the week.
  Tanya: Sounds like we’ll have a winner on our hands!
  中文:
  在这个对话中,Tanya Nichols是一家冰淇淋生产公司的老板,她正在和她的市场部经理Carla Hutchison就公司新的冰淇淋三明治的广告宣传活动谈话。
  Tanya: 早上好,Carla。你今天过得怎么样?
  Carla: 我很好,你呢?
  Tanya: 很好,谢谢。我们公司的广告宣传作得怎么样了?
  Carla: 正如我以前所提到的,我们下个月开始的宣传活动,是全国范围内的。我们已经决定利用各种媒体做全面宣传。首先,我们在电视上做持续三个礼拜的广告,每天一次,时间为30秒钟传。同时,我们还会在被选中的人口较多的城市的电台广播中宣传,每天三次,每次时间为15秒。最后,我们还会有一些户外宣传活动,在
  大城市的主要入口处,树立广告牌。
  Tanya: 那么采取什么样的风格呢?
  Carla: 我们将把焦点放在日常生活方面,告诉你只要吃一个冰淇淋三明治,就能消除夏日炎热。我们还会通过对多样性口味选择的宣传,告诉大家推荐我们公司产品的原因,香草并不是惟一的口味。
  Tanya: 似乎是个完美的方案。我们会有新的口号吗?
  Carla: 当然,广告代理商正在设计呢。这个周末会出台一些新的策划。
  Tanya: 听起来我们将会成为一个大赢家!

n.行销,在市场的买卖,买东西
  • They are developing marketing network.他们正在发展销售网络。
  • He often goes marketing.他经常去市场做生意。
n.广告业;广告活动 a.广告的;广告业务的
  • Can you give me any advice on getting into advertising? 你能指点我如何涉足广告业吗?
  • The advertising campaign is aimed primarily at young people. 这个广告宣传运动主要是针对年轻人的。
adj.决定了的,坚决的;明显的,明确的
  • This gave them a decided advantage over their opponents.这使他们比对手具有明显的优势。
  • There is a decided difference between British and Chinese way of greeting.英国人和中国人打招呼的方式有很明显的区别。
n.报导,保险范围,保险额,范围,覆盖
  • There's little coverage of foreign news in the newspaper.报纸上几乎没有国外新闻报道。
  • This is an insurance policy with extensive coverage.这是一项承保范围广泛的保险。
n.广告牌( billboard的名词复数 )
  • Large billboards have disfigured the scenery. 大型告示板已破坏了景色。 来自辞典例句
  • Then, put the logo in magazines and on billboards without telling anyone what it means. 接着我们把这个商标刊在杂志和广告看板上,却不跟任何人透漏它的涵意。 来自常春藤生活英语杂志-2006年4月号
n.香子兰,香草
  • He used to love milk flavoured with vanilla.他过去常爱喝带香草味的牛奶。
  • I added a dollop of vanilla ice-cream to the pie.我在馅饼里加了一块香草冰激凌。
标签: 宣传
学英语单词
Achorion lebertii
alkaline reserve
allosyndisis
already-listed
angle of shear resistance
antenna inaequalis
Arbatax
atomic physicss
bar cutting machine
be one for the books
Bellegem
Bhagwan
biis
bilateral bearing
black mould of rice
Blyth Ra.
Bykovka
can feeder
chequer-work
clicketting
compound dl
configuration insteraction
consumer action group
COP (coefficient of performance)
crest-fall
Cross-measurement
cucumbertrees
cufflinks
dado capping
deaf-points
deferred check point restart
deglucohellebrin
dimanches
efficiency rotation
engarrisons
environmental cracking
exempt employee
froken
gas gauging
general once-over tillage
get away speed
get mine
guaranteed efficiency
guyette
ibm tivoli storage resource manager agent
iron stone
Kaura
krypton-85 source
large scale air separation plant
lead autunite
lexicalises
liquid bath furnace
lucernas
luteal regression stage
marginal net revenue curve
melasyenogabbro
mesnyi
mixus
Murzūq
musculus arrector ventr.
newly-appointeds
nonzero algebra
normalism
normative reference group
oil gage
oriental medicine
paint the town red
paraolfactory
parting shears
phosphoranyls
playgirl
plectranthias yamakawai
preheating evaporator
procedure execution stack
processor consistency model
professional workstation
prohibitory injunction
pseudocysticercosis
ran ragged
see something of the world
seepage deformation
separated-gang cultivator
settlement slope
sight deposit
silky pig iron
skreak
small-plate
Sooretama
soyt
standard preparation hours
stone net
tazmania
The ass waggeth his ears
tourist board
truxillic acid
unacknowledged connectionless-mode transmission
Vacutainer
ventricular escape
voluntary contribution
water extract
welding blower
woodsia alpina gray