时间:2019-01-16 作者:英语课 分类:实用英语


英语课

   In this conversation, Tanya Nichols, the owner of an ice cream manufacturing company, is talking with her marketing 1 manager, Carla Hutchison, about the advertising 2 campaign for the company’s new ice-cream sandwich.


  Tanya: Good morning, Carla. How are you today?
  Carla: I’m doing fine. How about you?
  Tanya: Great, thanks. So, what’s the status of our advertising campaign?
  Carla: As I mentioned before, it’ll be a national campaign starting next month. We’ve decided 3 to use a variety of media for full coverage 4. First, we’ll have 30-second spots on television once a day for 3 weeks.At the same time, we’ll do 15-second radio commercials 3 times a day in selected cities with large populations. Finally, we’ll have some outdoor ads using billboards 5 near main entrances to big cities.
  Tanya: What style will the ads use?
  Carla: We’re focusing on slice of life, showing how you can beat the summer heat by biting into a cool ice-cream sandwich. There’ll be some reason why thrown in to hype our choice of flavors and show everyone they’re not stuck with just vanilla 6.
  Tanya: Sounds like an ideal approach. Will we have a new slogan?
  Carla: Definitely. The advertising agency’s working onthat right now. They’ll have some proposals ready by the end of the week.
  Tanya: Sounds like we’ll have a winner on our hands!
  中文:
  在这个对话中,Tanya Nichols是一家冰淇淋生产公司的老板,她正在和她的市场部经理Carla Hutchison就公司新的冰淇淋三明治的广告宣传活动谈话。
  Tanya: 早上好,Carla。你今天过得怎么样?
  Carla: 我很好,你呢?
  Tanya: 很好,谢谢。我们公司的广告宣传作得怎么样了?
  Carla: 正如我以前所提到的,我们下个月开始的宣传活动,是全国范围内的。我们已经决定利用各种媒体做全面宣传。首先,我们在电视上做持续三个礼拜的广告,每天一次,时间为30秒钟传。同时,我们还会在被选中的人口较多的城市的电台广播中宣传,每天三次,每次时间为15秒。最后,我们还会有一些户外宣传活动,在
  大城市的主要入口处,树立广告牌。
  Tanya: 那么采取什么样的风格呢?
  Carla: 我们将把焦点放在日常生活方面,告诉你只要吃一个冰淇淋三明治,就能消除夏日炎热。我们还会通过对多样性口味选择的宣传,告诉大家推荐我们公司产品的原因,香草并不是惟一的口味。
  Tanya: 似乎是个完美的方案。我们会有新的口号吗?
  Carla: 当然,广告代理商正在设计呢。这个周末会出台一些新的策划。
  Tanya: 听起来我们将会成为一个大赢家!

n.行销,在市场的买卖,买东西
  • They are developing marketing network.他们正在发展销售网络。
  • He often goes marketing.他经常去市场做生意。
n.广告业;广告活动 a.广告的;广告业务的
  • Can you give me any advice on getting into advertising? 你能指点我如何涉足广告业吗?
  • The advertising campaign is aimed primarily at young people. 这个广告宣传运动主要是针对年轻人的。
adj.决定了的,坚决的;明显的,明确的
  • This gave them a decided advantage over their opponents.这使他们比对手具有明显的优势。
  • There is a decided difference between British and Chinese way of greeting.英国人和中国人打招呼的方式有很明显的区别。
n.报导,保险范围,保险额,范围,覆盖
  • There's little coverage of foreign news in the newspaper.报纸上几乎没有国外新闻报道。
  • This is an insurance policy with extensive coverage.这是一项承保范围广泛的保险。
n.广告牌( billboard的名词复数 )
  • Large billboards have disfigured the scenery. 大型告示板已破坏了景色。 来自辞典例句
  • Then, put the logo in magazines and on billboards without telling anyone what it means. 接着我们把这个商标刊在杂志和广告看板上,却不跟任何人透漏它的涵意。 来自常春藤生活英语杂志-2006年4月号
n.香子兰,香草
  • He used to love milk flavoured with vanilla.他过去常爱喝带香草味的牛奶。
  • I added a dollop of vanilla ice-cream to the pie.我在馅饼里加了一块香草冰激凌。
标签: 宣传
学英语单词
administrative readjustment
alaudidaes
arshile gorky
Balagne
Biver
Bulzi
buzzes in
cardmember
castlemaine
certified instrument
colletotrichum rhoinum tassi
complection
concentrate feed
configuration data control
constrained kinematic chain
consummateth
continuous casting
curly-haired
cutaway dive
depth-chargeds
Dictyoclostus
Domodossola
doxing
El Higuerón
electrically-operated platform truck
erosion mountains
erythroblastotic
erythropoeisis
feeler spring pin
Finucane Ra.
fix point
garment leather
generator unit stator
gourlie
greywacke schist
H.D.L.W.
hartnell
herdmate comparison
high volume sampler
hollow packing
hoogenband
humetted
incisiver suture
inviters
language data
line frequency generator
link-local address
long-term government bonds
Länsi-Suomen Lääni
marine atmosphere corrosion-resisting structural steel
maritime buoyage system agreement
methylone
middleburgh
mindelo
Mošnov
nanningensis
non-pensionable supplements
nondeterministic finite automation
Orthosiphon spicatus
overrunner
Parophidion
perfumes
pilosis
plaster jeckets
Podkarpackie
posthabit
power-downs
presidentiables
proportional intensifier
pyridizin
pyrometric cone equivalent value
rail cambering machine
regular surface gauge
Roundwood Res.
scarlatina latens
shanghaiing
skin irritation assay
spaghetti strap
St. Gervasius' disease
stantly
steam turbine rotor
strong gluten
subfamily Triglinae
Sud, Pte.
thalamic medullary stria
the shakes
thermometer dial
thoracispinal
three-dimensional model
timeframes
tractor mounted
transposition pin
Tyssedal
u-tube hydrometer
ulcerable
vault money
Wanner optical pyrometer
water-carrying
wavelength spectrometer
whelping
yekke
yellow globe lily