自己动手的“宜家效应”
英语课
有人说,宜家就像是成年人的巨大玩具城堡。为什么我们喜欢买需要自己动手组装的宜家家具呢?因为人们自己制作产品时,会产生对这一产品的依恋感和自豪感,这就是“宜家效应”。
"The Ikea effect" is when people buy and then construct products themselves, they develop an attachment 1 or sense of pride to this object. "The Ikea effect" leads people to value things that they assemble, customize or build themselves more highly than premade, finished goods.
“宜家效应”指人们自己购买并动手制作产品时,会产生对该产品的依恋感或自豪感。“宜家效应”让人们珍视自己组装、定制或建造的东西多过那些预先做好的成品。
自己动手的“宜家效应”
People are making a mistake; they believe they want to avoid labor 2, but they really like doing it more than they thought than they would. There's something about imbuing 3 a product with your own labor that makes you come to overvalue it.
人们犯了一个错误,他们认为自己会设法避免劳作,但是实际上人们比自己想象的更喜欢制作东西。把自己的努力灌输到一件产品上会让人加倍重视这件东西。
n.附属物,附件;依恋;依附
- She has a great attachment to her sister.她十分依恋她的姐姐。
- She's on attachment to the Ministry of Defense.她现在隶属于国防部。
n.劳动,努力,工作,劳工;分娩;vi.劳动,努力,苦干;vt.详细分析;麻烦
- We are never late in satisfying him for his labor.我们从不延误付给他劳动报酬。
- He was completely spent after two weeks of hard labor.艰苦劳动两周后,他已经疲惫不堪了。
标签:
宜家