时间:2019-01-08 作者:英语课 分类:Scientific American(二)月


英语课

 Advertisers will has dropped 3500,000,000 dollars for a the thirty seconds spot onduring the Sunday's Super Bowlcerticles. But to get the most bangd for their buckbowl, they might want to play their ads right after the game ends, not during it. Because if it is a close -one, the time slot right after the final gun gang, should have the most sway with of viewers, so says it has been a study studied in the journal of advertising 1.


 
Researchers have 112 advertising undergrads watch old college all sorts of basketball games. Having Half sawsource aof suspensfuling many basketball matches, the others, a landslide 2 win. And each game has had 4 randomly-inserted rents and sought ads. Two half-way thorough, two half at game’s endduring it. 
 
It turns out that after a expensive gamebrand advertised right after a suspenseful 3 game made a biggest impression on students. Yato The authors says that’s because viewer’s arousal aroused builds the students during the game. And after a win, all the excitement has gets transferred into the ads. But only if only the ad itself is theatheningthrilling- like a dramatical ?? Nike ad it has they played. Adults dull Sudafed informericial fumbled 4 in the same slot should find fund the suitable smart. 
 
And it doesn't matter what whether you’re rooting for the Patriots 5 or it pays for the wages to the giantsGiants, either. As long as there’s a nail-biter nillear bitter, the final ads may be pulled poised 6 as theto score a touch down.
 
Researchers have 112 advertising undergrads watch old college all sorts of basketball games. Having Half sawsource aof suspensfuling many basketball matches, the others, a landslide win. And each game has had 4 randomly-inserted rents and sought ads. Two half-way thorough, two half at game’s endduring it. 
 
It turns out that after a expensive gamebrand advertised right after a suspenseful game made a biggest impression on students. Yato The authors says that’s because viewer’s arousal aroused builds the students during the game. And after a win, all the excitement has gets transferred into the ads. But only if only the ad itself is theatheningthrilling- like a dramatical ?? Nike ad it has they played. Adults dull Sudafed informericial fumbled in the same slot should find fund the suitable smart. 
 
And it doesn't matter what whether you’re rooting for the Patriots or it pays for the wages to the giantsGiants, either. As long as there’s a nail-biter nillear bitter, the final ads may be pulled poised as theto score a touch down.

n.广告业;广告活动 a.广告的;广告业务的
  • Can you give me any advice on getting into advertising? 你能指点我如何涉足广告业吗?
  • The advertising campaign is aimed primarily at young people. 这个广告宣传运动主要是针对年轻人的。
n.(竞选中)压倒多数的选票;一面倒的胜利
  • Our candidate is predicated to win by a landslide.我们的候选人被预言将以绝对优势取胜。
  • An electoral landslide put the Labour Party into power in 1945.1945年工党以压倒多数的胜利当选执政。
adj.悬疑的,令人紧张的
  • If his experiences then had been carefully recorded, it would undoubtedly have made a suspenseful and moving book. 若是把他所经历的事实记录下来,那就是一部充满着大智大勇,惊心动魄的小说。 来自《现代汉英综合大词典》
  • Lily is an atmospheric and suspenseful tale of love, loss and obsession. 这是一个关于爱情、失落与迷恋的故事,充满情调与悬疑色彩。 来自互联网
(笨拙地)摸索或处理(某事物)( fumble的过去式和过去分词 ); 乱摸,笨拙地弄; 使落下
  • She fumbled in her pocket for a handkerchief. 她在她口袋里胡乱摸找手帕。
  • He fumbled about in his pockets for the ticket. 他(瞎)摸着衣兜找票。
爱国者,爱国主义者( patriot的名词复数 )
  • Abraham Lincoln was a fine type of the American patriots. 亚伯拉罕·林肯是美国爱国者的优秀典型。
  • These patriots would fight to death before they surrendered. 这些爱国者宁愿战斗到死,也不愿投降。
a.摆好姿势不动的
  • The hawk poised in mid-air ready to swoop. 老鹰在半空中盘旋,准备俯冲。
  • Tina was tense, her hand poised over the telephone. 蒂娜心情紧张,手悬在电话机上。
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glycol isopropyl ether
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