看了这些奇葩旅游宣传语 你最想去哪个国家

 　　Any advertising 1 campaign needs a good slogan, and if the client is a national tourism board, the trick is to encapsulate a country’s wonders and charms in just a few words.

　　任何广告宣传都需要一个好的口号，如果客户是一个国家旅游局，诀窍就是用寥寥数语概括该国的奇观和迷人之处。
　　Some manage it better than others.
　　一些口号能够做到比其他口号更胜一筹。
　　The English-language tourism slogans of more than 150 countries have been compiled by FamilyBreakFinder, a travel website, and the approaches can be as different as the deserts of Algeria (Tourism for Everybody) are from the snow-capped peaks of Nepal (Once Is Not Enough).
　　旅游网站FamilyBreakFinder将150多个国家的英语旅游口号汇编在了一起，它们的迥异程度不亚于阿尔及利亚的沙漠（“适合每一个人的旅游”[Tourism for Everybody]）之于尼泊尔白雪皑皑的山峰（“一次不够”[Once Is Not Enough]）。
　　Many countries settle for just an alliterative adjective: Brilliant Barbados, Epic 2 Estonia, Incredible India, Remarkable 3 Rwanda and, at the alliterative apex 4, Pristine 5 Paradise Palau.
　　很多国家可以勉强凑出一个与自己的名字押头韵的形容词：“美妙的巴巴多斯”(Brilliant Barbados)、“史诗般的爱沙尼亚”(Epic Estonia)、“令人难以置信的印度”(Incredible India)、“非凡的卢旺达”(Remarkable Rwanda)，而押韵的极致是“原生态的帕劳天堂”(Pristine Paradise Palau)。
　　But some strive for something a bit more majestic 6: Kingdom of Wonder (Cambodia), Kingdom of Unexpected Treasures (Brunei) or Kingdom in the Sky (Lesotho).
　　但一些国家会争取更大气一些的口号：“神奇王国”（柬埔寨）、“意料之外的珍宝王国”（文莱）或“空中王国”（莱索托）。
　　The slogans on the list can seem remarkably 7 matter of fact, like Visit Armenia, It Is Beautiful, or cautious, like Latvia: Best Enjoyed Slowly. Others go for the exhortatory 8, including Paraguay: You Have to Feel It! and Albania: Go Your Own Way!
　　名单上的一些口号可能看上去完全是就事论事，如“来亚美尼亚旅游，这里很美”，或者让人觉得用词谨慎，如“拉脱维亚：最好慢慢欣赏”。其他一些口号则是对游客的敦促，包括巴拉圭的“你得用心感受！”和阿尔巴尼亚的“走自己的路！”。
　　Some slogans, like Syria’s Always Beautiful, seem disturbingly disconnected from current events. Some are just plain puzzling: El Salvador used to promote itself as the 45-Minute Country. Why? According to some accounts, it was possible to drive to most destinations in the country in less than an hour. (These days, the country’s tourism site touts 9 it as Impressive instead.)
　　一些口号，如叙利亚的“永远美丽”，则似乎无关当下时事，令人不安。一些让人完全摸不着头脑：萨尔瓦多过去宣传自己是一个“45分钟国家”。这是什么意思？一些说法是，在该国大部分目的地都在一个小时车程以内。（现在，该国的旅游网站改用“令人印象深刻”这个口号。）
　　Some nations advertise themselves as one-stop shopping: All You Need Is Ecuador; Dominican Republic Has It All; Everything Is Here (Honduras); and All of Africa in One Country (Cameroon).
　　一些国家把自己宣传成一站式购物中心：“你只需要厄瓜多尔”、“多米尼加共和国应有尽有”、“这里什么都有”（洪都拉斯）和“非洲之产尽在一国”（喀麦隆）。
　　For a tourist seeking a state of bliss 10, a journey from Bhutan (Happiness Is a Place) to Denmark (Happiest Place on Earth) to Fiji (Where Happiness Finds You) might leave you feeling like a puppy chasing its tail. But for those who just want to forget all their troubles, Cape 11 Verde offers this pledge: No Stress.
　　对寻找幸福状态的游客来说，从不丹（“幸福是一个地方”）到丹麦（“世界上最幸福的地方”）再到斐济（“幸福找到你的地方”）的旅行可能会让你感觉像一只追自己尾巴的小狗。但对那些只想忘记一切烦心事的人来说，佛得角给出了这样的承诺：“毫无压力”。
　　The countries farthest from the beaten tourist track may have the toughest time sloganizing. Some rise to the challenge by trying to make a virtue 12 of circumstance. East Timor, for example, offers “a destination (almost) untouched by human hand” in ads suggesting that “being first has its rewards.”
　　游客罕至的国家在制定口号时大概是最困难的。一些国家试图把这种情况转变成优势，以此来应对挑战。比如，东帝汶就在广告中自称是“一个（几乎）未被人手触碰的国家”，暗示“先来自有回报”。