VOA慢速英语2011--Olympus’ Troubles Echo Peter Drucker’s Management Concerns

Economics 1 Report - Olympus’ Troubles Echo 2 Peter Drucker’s Management Concerns

经济报道 - 奥林巴斯危机印证了德鲁克的管理理论

This is the VOA Special English Economics Report.

这里是美国之音慢速英语经济报道。



In business, leadership is never yesterday’s issue. This week, the Japanese electronics 3 company Olympus made a public apology. It said company officials hid over one billion dollars in losses going back to the nineteen nineties. The company’s stock 4 has lost half its value since October. Olympus says it is investigating and considering legal action against some of its current and former officials.

在商业上，领导力从来不是过时的话题。本周，日本电子公司奥林巴斯做出了公开道歉。该公司表示，自上世纪90年代以来，公司高管隐瞒了超过10亿美元的亏损。自今年10月份以来，该公司股价已经跌去一半。奥林巴斯表示正在进行调查，并考虑对一些现任和前任公司高管采取法律行动。



Reports say the problems at Olympus seem to come from thinking more about declaring profits in the short-term 5 instead of building real value.

报告称，奥林巴斯的问题似乎源自过于看重短期利润，而忽视建立真正价值。



This was one of the issues considered by management expert Peter Drucker over his long career. Peter Drucker died in two thousand five. But many of his ideas remain very meaningful today.

这是管理专家彼得·德鲁克（Peter Drucker）在他漫长的职业生涯中思考的问题之一。德鲁克于2005年逝世，但他的很多观点在今天仍然极具意义。



Drucker liked to share his knowledge not by answering questions but by asking them. He once said business people must not ask "what do we want to sell?" but "what do people want to buy?"

德鲁克喜欢通过提问而不是回答来分享他的知识。他曾经说过，商业人士不该问“我们想卖什么？”而应该问“人们想买什么？”



He taught at the Claremont Graduate School of Management in California for over thirty years. He advised companies on business methods. And he wrote thirty-nine books on business and economic ideas.

他在加州克莱蒙特大学管理研究生院任教超过30年。他为企业提供商业咨询，并撰写了39本商业和经济观点的书籍。

Former Olympus Chief Executive 6 Michael Woodford arrives at a news conference in Tokyo Friday, November 25, 2011

Peter Drucker was born in Austria in nineteen-oh-nine. In the late nineteen twenties, he worked as a reporter in Frankfurt, Germany. He also studied international law.

德鲁克1909年出生于奥地利。1920年末期，他在德国法兰克福担任记者。他还学习了国际法。



He fled Germany as Adolf Hitler came to power in nineteen thirty-three. Drucker spent four years in Britain as an adviser 7 to investment 8 banks. He then came to the United States.

他在1933年希特勒上台时逃离德国。德鲁克作为投资银行顾问在英国呆了4年，随后他来到了美国。



In the nineteen forties, Drucker argued the desire for profit was central to business efforts. He also warned that rising wages were harming American business.

上世纪40年代，德鲁克主张商业运作的核心是对盈利的渴求。他还警告说提高工资正损害美国商业。



He was later invited to study General Motors. He wrote about his experiences in the book "The Concept 9 of the Corporation 10." In it, he said that workers at all levels should take part in decision-making, not just top managers.

随后他应邀对通用汽车进行研究，并将心得写进了《公司概念》一书。在书中他说，各级别员工都应该加入企业决策，而不仅仅是高层。



Peter Drucker was a voice for change and new ways of thinking about social and business relations. He used terms like "knowledge workers" and "management goals." Many of his ideas have become highly 11 valued in business training and politics.

德鲁克代表着变革和用新方式思考社会和企业关系的声音。他用到了“知识工人”和“管理目标”这样的术语。他的很多观念在商业培训和政治上变得极有价值。



Later in his career, however, he warned that businesses that seek only profit growth help their competitors.

然而在他的职业生涯后期，他警告说，只追求利润增长的企业会对自己的竞争对手有帮助。



Peter Drucker received the Presidential Medal of Freedom from President George W Bush in two thousand two. He died at his home in Claremont at the age of ninety-five.

2002年，德鲁克获得小布什总统颁发的总统自由勋章。他在克莱蒙特家中去世，享年95岁。



And that's the VOA Special English Economics Report. I'm June Simms.