报纸互联网广告合作互利互存
时间：2018-11-30 作者：英语课 分类：商务英语基础
英语课
The newspaper industry has worried about increasing competition from internet companies for classified advertising 1, or local advertising by individual people for jobs and items for sale. A group of seven US newspaper chains representing 176 daily newspapers has made a deal with online portal Yahoo to share content and advertising revenue. Newspaper ads for job openings will appear on the HotJobs web site, which was acquired by Yahoo in 2001, and Yahoo will provide contents and search technology for the newspapers' own web sites. Yahoo made the news recently when a top executive published a memo 2 known as the "Peanut Butter Manifesto," which accused the company of spreading their resources too thinly; the newspaper deal shows that catching 3 up with Google's advertising revenue figures is a priority for Yahoo.
1 advertising
n.广告业；广告活动 a.广告的；广告业务的
- Can you give me any advice on getting into advertising? 你能指点我如何涉足广告业吗?
- The advertising campaign is aimed primarily at young people. 这个广告宣传运动主要是针对年轻人的。