新视野大学英语视听说教程 2 Unit 4-5
时间：2018-12-29 作者：英语课 分类：新视野大学英语：视听说教程 2
IV. Speaking Out
Model 1 Who pays?
Laura: Hey!
Bob: Hey! Look, this is a cool TV commercial. “Things go better with Coke!”
Laura: I think the Pepsi commercial is just as attractive: “The choice of a new generation!”
Bob: Yeah, but the competitors are just canceling out each other’s efforts.
Laura: That’s quite true. They both spend piles of money to increase their market shares, but neither gains.
Bob: I’m afraid the extra costs of advertising 1 will be passed on to the consumers.
Laura: I hear that the advertising produces a good image of a product, and that leads to consumer brand loyalty 3.
Bob: What do you mean by consumer brand loyalty?
Laura: It means consumers are loyal 2 to a certain product and keep buying it. Also, they’re willing to pay more.
Bob: It seems contradictory 4. In other words, more sales mean lower production costs, but more advertising means higher costs to the consumer. In the end the winner is of course the company.
Laura: That’s true!
- Can you give me any advice on getting into advertising? 你能指点我如何涉足广告业吗?
- The advertising campaign is aimed primarily at young people. 这个广告宣传运动主要是针对年轻人的。
- She told him the truth from a sense of loyalty.她告诉他真相是出于忠诚。
- His loyalty to his friends was never in doubt.他对朋友的一片忠心从来没受到怀疑。
- The argument is internally contradictory.论据本身自相矛盾。
- What he said was self-contradictory.他讲话前后不符。