新视野大学英语视听说教程 2 Unit 4-6
时间：2018-12-29 作者：英语课 分类：新视野大学英语：视听说教程 2
Now Your Turn
A: Look, “Make yourself heard!” The Ericsson’s TV commercial is so cool.
B: I think the Nokia’s commercial is just as fascinating: “Connecting People.”
A: I’m afraid consumers will have to pay for the advertising 1.
B: I hear that the advertisements create as a favorable on\mage of a product, and that leads to consumer brand loyalty 2.
A: Could you explain “consumer brand loyalty”?
B: I mean consumers identify with the product and keep buying it. Sometimes they’re even willing to pay more.
A: It is contradictory 3 that increases sales lead to a lower production cost per unit, but more advertising results in greater costs for consumers. The winner is always the company.
B: I agree.
点击
收听单词发音 1
advertising
n.广告业；广告活动 a.广告的；广告业务的
参考例句：
Can you give me any advice on getting into advertising? 你能指点我如何涉足广告业吗?
The advertising campaign is aimed primarily at young people. 这个广告宣传运动主要是针对年轻人的。
2
loyalty
n.忠诚，忠心
参考例句：
She told him the truth from a sense of loyalty.她告诉他真相是出于忠诚。
His loyalty to his friends was never in doubt.他对朋友的一片忠心从来没受到怀疑。
3
contradictory
adj.反驳的，反对的，抗辩的；n.正反对，矛盾对立
参考例句：
The argument is internally contradictory.论据本身自相矛盾。
What he said was self-contradictory.他讲话前后不符。
- Can you give me any advice on getting into advertising? 你能指点我如何涉足广告业吗?
- The advertising campaign is aimed primarily at young people. 这个广告宣传运动主要是针对年轻人的。
- She told him the truth from a sense of loyalty.她告诉他真相是出于忠诚。
- His loyalty to his friends was never in doubt.他对朋友的一片忠心从来没受到怀疑。
- The argument is internally contradictory.论据本身自相矛盾。
- What he said was self-contradictory.他讲话前后不符。