2017年CRI VR,AR,MR:The new frontier for publishing?

 Read by Wang Lei, this is a small batch 1 from the weekly literary program Ink&Quill.

"Classic of Mountains and Seas", or widely known as "Shan Hai Jing"  in Chinese, is an over two millenniums old text that depicts 2 mythical 3 flora 4 and fauna 5 in ancient China. 

For centuries, people have had to struggle through the script's obscure language to figure out what those mysterious monsters look like. 

But now, thanks to augmented 6 reality technology or AR, these fictional 7 creatures have finally come to life.

Liu Xinyi is the brain behind the picture book "Strange Tales from Classic of Mountains and Seas", which provides illustrations based on descriptions in the original texts. 

Holding her mobile phone in front of a drawing just like playing Pokémon Go, she demonstrates how dynamic animation 8 superimposes upon the portraits on paper:"We use sound to demonstrate those mythical creatures. The audio guide simplifies the complicated text in 'Classic of Mountains and Seas'. These colourful images are quite appealing to a young crowd."

"Although static pictures are exquisite 9 enough, the animated 10 effects would definitely help to draw in readership." She further explains why her company applied 11 AR technology for their printed publication:"Since all these sound effects are dubbed 12 by famous voice actors, many fans also purchase our book. "

Liu's firm is not the only start-up that ventures into this new domain 13.

The recently concluded Beijing International Book Fair has witnessed a growing incorporation 14 between reality technologies and publishing. From a 3-D holographic theatre to a goggles-alike VR headset, a specific section was established to showcase the trendiest gadgets 15 in the industry. 

Teng Sheng is the client manager from Tus-Digital World S&T Culture, a Beijing-based VR company. According to him, a great number of products they display during the fair are education-related.

"In terms of collaboration 16 with traditional publishers, there is a tech company called 'Meng Xiang Ren', literarily meaning 'Dreamer' in English. If you buy their books, all you need to do is to bring out your digital device and scan any page you like. The book is just like a disk. You can use your mobile phone or any digital device to read the rich content it contains. Once you scan the page, there will be animated figures telling a story for you. You can interact with them. You can play games. The targeted audiences are mainly young children. "

But the technology is not limited to small screens. 

In a room named mixed reality library or MR library, visitors are asked to don a headset, which may remind you of the sunglasses the comic superhero Cyclops wears, and then stare at the walls to gaze upon imaginary animations 17 or objects. Afterwards, they could navigate 18 at will, even click on those imaginary objects to interact with them. 

Teng further introduces:"What does this mean? It means in the future, you can just wear some glasses to read books. Once you put the glasses on, there will be all kinds of virtual information popping up in front of you. It will feel like magic. Personally I believe that no matter how VR or AR develops, mixed reality would be the future for publishing, since this technology allows you to immerse into the fanciful world without losing touch with reality. "

Audiences are enchanted 19 by the diverse products displayed during the Book Fair. 

"It feels like I am part of that virtual environment. Everything feels real. "

"When I put on the headset, visual-wise it feels like the animated figure and I walk towards each other. I think mixed technology would be very popular if people could deploy 20 it to education."

But not everyone is thrilled by the new development, such as Mrs Sun, mother of a four-year-old girl. When asked whether she will buy a book that combines the latest virtual reality and immersive technologies for her daughter, she immediately declines:"I think it's too early for her. After all, she is still a little kid. I think paperback 21 book is better for her eyesight and cognitive 22 capacity. If she spends too much time with those advanced multimedia 23 productions, she might end up playing lots of games and lose interest in reading. It's nothing wrong to let her get a taste of those technologies. But it won't do her any good if she indulges herself into these animations and games. "

But like it or not, this technology is already here and ready to take off. 

By the end of 2016, the State Council of China issued a development plan on emerging industry including virtual reality and other immersive technologies. 

It seems that wearing a headset to read books is no longer a dream. But only time will tell whether this will ultimately revolutionize our reading habits. Let's wait and see.