时间:2019-02-12 作者:英语课 分类:VOA标准英语2009年(十二月)


英语课

What's in a Name - in $$$$$?

Ted 1 Landphair | Washington, DC 02 December 2009




After some market research, we could easily put an estimated dollar value on a company's name.  Often it's worth so much that a Coca-Cola or Ford 2 or Yahoo, say, will go to great lengths to protect it and keep it from being misused 3 by somebody else.


But what is YOUR name worth?  Would you change it if someone paid you to take a different one?


Your name here?


It's been done.  Most recently, a 19-year-old Wisconsin man, Calvin Gosz, put his name up for sale on the online auction 4 site e-bay.  He had moved to Wisconsin in September, he told the Associated Press, but hadn't had any luck finding work and badly needed money.  His name was just about all that he owned.


If people can have a name like 'Mercedes' for free, why wouldn't McDonald's pay me to have 'Ronald McDonald' for a name? Gosz asked.  The clown character Ronald McDonald is the hamburger chain's mascot 5.


In his buy-my-name-please listing, Gosz wrote: Literally 6 will change it to anything: corporation names, toilet humor, random 7 letters, you name it.


The old Mr. Gosz (and new Mr. Con) might have better luck with his new persona here. This is Helsinki.


Gosz set a minimum bid of $5,000. So he certainly had no trouble setting a value on his name.


Sure enough, a Finnish electronics company, Verkkokaupa, took him up on his offer, submitting the only bid at his asking price. 


So Calvin Gosz says that as soon as he can get down to the courthouse to officially change his name, he will become Verkkokaupa Com – the last name, Com, presumably referring to the company's .com Web address.


The man formerly 8 known as Calvin may be surprised that a lot of people he meets won't bat an eyelash when he introduces himself as Verkkokaupa.  There are a lot of Scandinavians in the northland state of Wisconsin!


Read more of Ted's personal reflections and stories from the road on his blog, Ted Landphair's America.

 



vt.翻晒,撒,撒开
  • The invaders gut ted the village.侵略者把村中财物洗劫一空。
  • She often teds the corn when it's sunny.天好的时候她就翻晒玉米。
n.浅滩,水浅可涉处;v.涉水,涉过
  • They were guarding the bridge,so we forded the river.他们驻守在那座桥上,所以我们只能涉水过河。
  • If you decide to ford a stream,be extremely careful.如果已决定要涉过小溪,必须极度小心。
v.使用…不当( misuse的过去式和过去分词 );把…派作不正当的用途;虐待;滥用
  • He misused his dog shamefully. 他可耻地虐待自己的狗。 来自《简明英汉词典》
  • He had grossly misused his power. 他严重滥用职权。 来自《简明英汉词典》
n.拍卖;拍卖会;vt.拍卖
  • They've put the contents of their house up for auction.他们把房子里的东西全都拿去拍卖了。
  • They bought a new minibus with the proceeds from the auction.他们用拍卖得来的钱买了一辆新面包车。
n.福神,吉祥的东西
  • The football team's mascot is a goat.足球队的吉祥物是山羊。
  • We had a panda as our mascot.我们把熊猫作为吉详物。
adv.照字面意义,逐字地;确实
  • He translated the passage literally.他逐字逐句地翻译这段文字。
  • Sometimes she would not sit down till she was literally faint.有时候,她不走到真正要昏厥了,决不肯坐下来。
adj.随机的;任意的;n.偶然的(或随便的)行动
  • The list is arranged in a random order.名单排列不分先后。
  • On random inspection the meat was found to be bad.经抽查,发现肉变质了。
adv.从前,以前
  • We now enjoy these comforts of which formerly we had only heard.我们现在享受到了过去只是听说过的那些舒适条件。
  • This boat was formerly used on the rivers of China.这船从前航行在中国内河里。
学英语单词
affective and conative processes
air intercept missile
aluminothermic weld(ing)
antiminority
applicable standard
aspidosamine
b-nt1(broadband network termination 1)
Baikalian orogeny
basari
base course material
bespitting
bi-erasure
bigaroons
bindaas
blaner
blast line
bobby pin
buffer assignment
capillifolia
cavia porcelluss
checkpoint restart
cougarlike
crow quill pen
cuprargyrite
cyst of salivary gland
czepiel
dation
dilatory pleas
dodecaoxide
dray chain conveyor
Dubai-esque
earth-return system
ecological equivalence
eczema sclerosum
EHD generator
ekstrom
epidote-gneiss
expressly agreed terms of the contract
fattened
FDT
feetfoot
final payment
Fort Bragg fever
frame method
gaseous ammonia
high pressure side
Hilum renale
horny crunb
hydraulic breakwater
Ibe wind
impetiginous
infra-
inner plate
intersite transmission
junction luminescent device
kazooing
khasiensis
lecanactis submorosa
masked dance of bangolo (ivory coast)
matatanilactone
material labor
Mbabane
Montaigne, Michel Eyquem de
neo-theory of population
neutrons from fission
non alkali glass
normal electrode potential
nototodarus hawaiiensis
numerically controlled shears
pfeffers
plated bar
Pollution of Ship's Noise
post-temporal
Prut
pulsating oxidative pyrolysis
pumping and drainage plan
ratchet winding wheel
regular annual continuous survey
restraint welding
ruddy turnstones
sage honey
scatter proofs
Scorpiothyrsus erythrotrichus
screw tool
semidiagrammatic
share-croppings
Siemens' syndrome
Silver liqueur
spherical union
starter formula
stationary counter
street-ward
super injunction
temperature run
tetrapterum
thiocarbonyls
trailer tape
universal amplifier
vv. thoracic? longitudinales
Wagner's corpuscles
wishbone trysail
woad