时间:2019-02-03 作者:英语课 分类:天天商务口语


英语课

    In this conversation, Tanya Nichols, the owner of an ice cream manufacturing company, is talking with her marketing 1 manager, Carla Hutchison, about the marketing strategy for a new product.

    Tanya: So, Carla, do you have a marketing plan for our new ice-cream sandwich?

    Carla: Yes I do. After going through our S.W.O.T. process, I think we’re in good shape. One of our main strengths is the quality of our ice-cream, and there’s is a good market opportunity for the novelty of a choice of flavors. Since our company already has a good image,I don’t see many weaknesses. No other company sells ice-cream sandwiches with a choice of 5 flavors, so there’s no threat to speak of, either.

    Tanya: I assume we don’t need to worry about creating a need, with summer almost here.

    Carla: Right. As for the marketing mix, we’ll package it in gold foil with dark brown lettering to simulate chocolate, and price it 20% higher than our chocolate-covered ice-cream bar. It’ll be introduced in selected places across the country starting next month. The main promotion 2 will be through advertising 3, using a ‘pull’ strategy, of course. We haven’t finalized 4 our ads yet, so I’ll have to let you know. Can we meet again the beginning of next week?

    Tanya:Sure can. Let me check ... how about Tuesday morning at 10:30?

    Carla: Uh, let’s see ... okay with me.

    [简译]在这一对话中,Tanya Nichols是一家冰淇淋制造公司的业主,她正在和他的营销经理Carla Hutchison谈论一种新产品的营销策略。

    Tanya: Carla,你对我们新的冰激凌三明治有什么营销计划吗?

    Carla: 是的我有。经过SWOT分析,我认为我们的经营状况很好。我们的主要优势之一是我们产品的质量,并且创新口味的产品在市场上有很大商机。因为我们公司已有一个好的形象,我并不认为有很多不利因素。没有其他公司有5种口味的冰淇淋三明治,所以对我们来说谈不上有什么威胁。

    Tanya: 我想夏季就要来临,我们不用再为创造需求而担心。

    Carla:对。至于说营销组合,我们要用像巧克力一样的深褐色字母的金箔纸来包装它,仿照巧克力,并且定价比我们的巧克力脆皮冰激凌贵20%。下个月将要在全国有选择地投放市场。主要通过 广告促销,当然是运用“拉”的策略。我们还没有最终决定我们的广告,因此我还得要通知你 。我们下周初能再碰一下面吗?

    Tanya: 当然可以。让我看一下……星期二早上10:30怎么样?

    Carla: 呃,我看看……我没问题。

    Tanya: 好,干得好。



n.行销,在市场的买卖,买东西
  • They are developing marketing network.他们正在发展销售网络。
  • He often goes marketing.他经常去市场做生意。
n.提升,晋级;促销,宣传
  • The teacher conferred with the principal about Dick's promotion.教师与校长商谈了迪克的升级问题。
  • The clerk was given a promotion and an increase in salary.那个职员升了级,加了薪。
n.广告业;广告活动 a.广告的;广告业务的
  • Can you give me any advice on getting into advertising? 你能指点我如何涉足广告业吗?
  • The advertising campaign is aimed primarily at young people. 这个广告宣传运动主要是针对年轻人的。
vt.完成(finalize的过去式与过去分词形式)
  • The draft of this article has been finalized [done]. 这篇文章已经定稿。 来自《现代汉英综合大词典》
  • The draft was revised several times before it was finalized. 稿子几经删改才定下来。 来自《现代汉英综合大词典》
标签: 营销策略
学英语单词
active immunity
ajaccios
Almyropotamos
Ameca
amedo
angon
average daily calling rate
ball and inner ring assembly
barge to barge transfer
bills drawn under letter of credit
binary to decimal conversion
binnein mor
blowing spray
bomb calorimeters
branches at home and abroad
brick laid with mortar
capricorn beetle
carib woods
chimbley
complete set of eigenstates
contact flange
core and winding assembly
darrayne
disprovide
diverting dam
draw ... up
drift epoch
droseras
electron paramagnetic resonance
europium acetate
exchange volume
field investment
flairing
gemmifications
general call signal
Gentiloni
genus pedilanthuss
global liquidity
gone over
Hai Phong
heat-producing reaction
hflo
independent fault
inlaces
internal fuel
ionic speaker
irreversible circulation
ks-standard loading
latex examination gloves
LAVINIA
lipophilic compound
literatize
Loboc
macrocyclic compounds
metal-semiconductor-metal diode
monosuits
nonpsychological
notched furnace
oil sump tank
pallidofugal
Parafasciolopsis
pass-over offset
pentaradiate
pickup points
Pillsbury, Lake
plaque-infested port
plasma lipids
playdohs
public lawyer
Puccinia epimedii
put one's best foot first
radicicol
ratten-
readmitance
reclaiming by centrifuge
red-shank
relational instruction
resource productivity
sampling length
scare someone out of his wits
seasonal group profile code
settleability test
small wiring
soft corruption
spoliation
steam and gas
stereochemical formula
sun-bathing
suppression hangover time
tax reimbursement for export
thermofocal
tracepoint
tunnel in rock
twofold degeneracy
uncorrugated
unfavorable variance
union colourimeter
wetting of cloth
whidder
Wycakon-G
yudha