VOA标准英语2013--泰国努力为东南亚市场生产汽车

Thailand Races to Supply SE Asia’s Demand for Vehicles 泰国努力为东南亚市场生产汽车

RAYONG — Thailand is gaining a reputation as the “Detroit of the East” for its booming automobile 2 industry. It is now the world's third largest maker 3 of commercial vehicles, behind only the United States and China and ranked ninth in total vehicle production. Many foreign-branded auto 1 makers 4 are producing vehicles in Rayong for Southeast Asia’s growing middle class. 

泰国因为蓬勃发展的汽车行业被称为“东方底特律”。它现在是世界上第三大商用汽车制造商,仅次于美国和中国,在汽车生产总量位列第九。许多外国品牌汽车制造商生产的汽车在罗永府东南亚不断壮大的中产阶级。

This is one of the estimated two-and-half million vehicles rolling off Thailand's assembly lines this year.

Ford 5's regional president, Matt Bradley, praised the country as a highly successful model for manufacturing.

"Thailand, I think, has made a concerted effort from government policy in the last 15 years to plan to support the automotive industry. Ford has been in Thailand about 17 years and just since 2007 we've invested over a billion dollars in our manufacturing and product cycle plant footprint in Thailand," he said.

The automotive sector 6 is now Thailand's third largest industry comprising 12 percent of the country's GDP and employing 400-thousand workers.

Bangkok's clogged 7 roads attest 8 to the success - with sales accelerated by government tax rebates 9 to first-time buyers. 

But can these vehicles rival those made in Japan, Europe or the United States?

Honda executive vice 10 president Pitak Pruittisarikorn said the Japanese automaker was making high quality vehicles here at a competitive cost.

"For Honda, cost efficiency is one of our key strategies. So we have established the good relationship with the strong and the highest quality parts suppliers, global suppliers and local suppliers," said Pitak.

Some automakers operating in Thailand import critical parts, including engines, from overseas.

However, GM Powertrain plant manager Jennifer Bigelow said the American automaker not only assembled its engines on site but also sourced their components 11 in Thailand.

“It is definitely cost effective. We reduce shipping 12 costs, we develop partners here that we can then work with and develop that partnership 13 to help improve our engine and our product,” said Bigelow.

Manufacturers must also tailor their vehicles to meet regional demand, designing components such as four-cylinder diesel 14 engines, which take advantage of the widespread availability of affordable 15 diesel fuel.

“The product engineering teams do extensive research in each of the markets in which we operate to make sure that we are developing a product that is suitable for not only the environment but also the driving habits of the markets in which we are selling vehicles to,” said  GM executive Michael Perez.

Thailand's dominant 16 auto production industry, led by Toyota and other Japanese manufacturers, faces obstacles, even though it exports vehicles beyond Southeast Asia (ASEAN) to Japan, the Middle East and North America. 

Expansion is hampered 17 by a shortage of labor 18 in a country with nearly full employment. That has led to opportunities for women, who comprise nearly one-third of the workforce 19 at some Thai auto plants. 

And when extensive flooding in 2011 shut down manufacturing plants and parts suppliers, upstart Indonesia briefly 20 overtook Thailand in production, ushering 21 in a rivalry 22 certain to continue for many years to come.