万花筒 2011-12-18&12-20 中国品牌价值最高的50家企业
时间：2018-12-02 作者：英语课 分类：万花筒2011年
英语课
The world's largest telecommunications provider is China's most valued brand, and that is China Mobile with brand value of just over $53 billion. It's got 600 million customers and put that into a little bit perspective, their customer base is nearly twice that of the population of the United States.
Now the next top four in the survey are pretty easy to group, they are China's Major banks, they have combined brand valuation of more than $100 billion. Notably 1, ICBC weighs in at $44 billion. It is the world's biggest bank by revenue. Now the top five through ten span these companies here in tech, in insurance as well as in oil. Baidu here is China's biggest search engine, equivalent to Google. It jumped 67% to make it top ten this year. And you know, these top ten brands are fairly well known. You might have heard about them, but there are dozens more companies on that survey this year that are also very very huge.
Now, one of them is this one here, Yili. This is one of China's dairy giants. It's making things from milk to icecream. And it's got a brand valuation here just $2.4 billion, that is as much as the value of Miller 2 Lite. This is in milk world brand top 100 global brand survey for 2011.
And talking about alcohol, you might know about Budweiser, right? But if you haven't been to China, you might not know about this company--Maotai, which makes a famous and very strong white grain alcohol. And Maotai has a valuation of about $9 billion here, that tops Budweiser's $8.8 billion value.
And if you need some herbal healing for that heady ors, there is also one other Chinese company called Yunnanbaiyao valued at about $2 billion here. That's approaching the value of much well known western brand and that would be Clinique at about $2.4 billion.Let's keep in mind the domestic demand in China is still growing so these brand valuations here could grow even larger is as middle class expands in China.