时间:2019-01-08 作者:英语课 分类:2006年NPR美国国家公共电台


英语课
Promoting books usually involves print advertising 1 and touring authors. There is a move now to attract readers using a different medium. Publishing houses including Harper Collins are trying out book trailers, think movie trailers but for literature. Some of these ads are web-only and use excerpts 2 of a book paired with flash animation 3. Others are made for the big screen.

Genevieve Wallace is searching for the treasure of the Marie Josephine and the 19th century pirate cache that reputedly went down with her. Genevieve is about to find something far more sinister 4.

That's a trailer for The Vision by Heather Graham. It's made by a company called Circle of Seven. It specializes in live action book trailers that air in theaters. CEO Sheila English says her firm strategically places book trailers in specific theaters.

We do choose the movie theaters carefully. We wanna make sure that is in a location near a bookstore.

So after the show moviegoers could hop 5 over to the store and buy the book if the trailer has piqued 6 their interest. English says her trailers remind people that just like movies, TV and video games, books are entertainment too.


n.广告业;广告活动 a.广告的;广告业务的
  • Can you give me any advice on getting into advertising? 你能指点我如何涉足广告业吗?
  • The advertising campaign is aimed primarily at young people. 这个广告宣传运动主要是针对年轻人的。
n.摘录,摘要( excerpt的名词复数 );节选(音乐,电影)片段
  • Some excerpts from a Renaissance mass are spatchcocked into Gluck's pallid Don Juan music. 一些文艺复光时期的弥撒的选节被不适当地加入到了格鲁克平淡无味的唐璜音乐中。 来自《简明英汉词典》
  • He is editing together excerpts of some of his films. 他正在将自己制作的一些电影的片断进行剪辑合成。 来自辞典例句
n.活泼,兴奋,卡通片/动画片的制作
  • They are full of animation as they talked about their childhood.当他们谈及童年的往事时都非常兴奋。
  • The animation of China made a great progress.中国的卡通片制作取得很大发展。
adj.不吉利的,凶恶的,左边的
  • There is something sinister at the back of that series of crimes.在这一系列罪行背后有险恶的阴谋。
  • Their proposals are all worthless and designed out of sinister motives.他们的建议不仅一钱不值,而且包藏祸心。
n.单脚跳,跳跃;vi.单脚跳,跳跃;着手做某事;vt.跳跃,跃过
  • The children had a competition to see who could hop the fastest.孩子们举行比赛,看谁单足跳跃最快。
  • How long can you hop on your right foot?你用右脚能跳多远?
v.伤害…的自尊心( pique的过去式和过去分词 );激起(好奇心)
  • Their curiosity piqued, they stopped writing. 他们的好奇心被挑起,停下了手中的笔。 来自辞典例句
  • This phenomenon piqued Dr Morris' interest. 这一现象激起了莫里斯医生的兴趣。 来自辞典例句
学英语单词
agata
airborne division
anisotropic stress
assimilative capacity
Ballybofey
bartlit
beat swords into ploughshares
beaver steam
Berandang, Sungai
biscuit cutter
book-ways
canyon grape
chalk and cheese
coherence check
collar splint
constitutional rest
counter-pest
county emergency operating centre
Crohn
curb
diswaryed
donating
ecoefficient
embarkation unit
enarmes
English form of closing the ledger
erwinia edgewothiae (hori et bokura) magrou.
garrulity
glyceritum ovi vitelli
half a loaf
highstakes
Holley, Robert William
Huehueto, Cerro
HYCOTRAN
impulse method
institute certificate
internal equalizer
Iriklinskiy
isotopolog
jockers
Kianza
kiddos
L-PPI
land-use survey
let out a secret
lobular
localized financial disturbance
mackay l.
macumbas
mampara
microcircuit wafer
military regulations
misexplications
modified reserve methods
moral ataxia
msk (minimum phase shift keying)
MT-RJ
multiple stage separating column
nataliya
natural profile
non-resinous irreversible engine
oil fraction
oligosiloxanes
overheat protective relay
picrosclerotine
plasmaheterogamous
pneumotachygraph
politzerizations
Processing device
promotional objectives
quetin
realized gain or loss
remote data processing
remote entry unit
rubber band method
Sayabec
scalable parallel processor
self-sterilizing
selsyn-data system
serpentiginous
single equation
sloep
slow-turning
solidus temperature
sona dome coating
SPD (self-powered detector)
speech-rate
spicule
spline approximant
start-pilot device
steel spar
sweetface
test of ability
Thingmannaheidhi
trichiurus brevis
unsupportability
vaccum filter
vestara
viable child
vibrator power supply
volta series
wetting film