时间:2019-01-08 作者:英语课 分类:2006年NPR美国国家公共电台


英语课
Promoting books usually involves print advertising 1 and touring authors. There is a move now to attract readers using a different medium. Publishing houses including Harper Collins are trying out book trailers, think movie trailers but for literature. Some of these ads are web-only and use excerpts 2 of a book paired with flash animation 3. Others are made for the big screen.

Genevieve Wallace is searching for the treasure of the Marie Josephine and the 19th century pirate cache that reputedly went down with her. Genevieve is about to find something far more sinister 4.

That's a trailer for The Vision by Heather Graham. It's made by a company called Circle of Seven. It specializes in live action book trailers that air in theaters. CEO Sheila English says her firm strategically places book trailers in specific theaters.

We do choose the movie theaters carefully. We wanna make sure that is in a location near a bookstore.

So after the show moviegoers could hop 5 over to the store and buy the book if the trailer has piqued 6 their interest. English says her trailers remind people that just like movies, TV and video games, books are entertainment too.


n.广告业;广告活动 a.广告的;广告业务的
  • Can you give me any advice on getting into advertising? 你能指点我如何涉足广告业吗?
  • The advertising campaign is aimed primarily at young people. 这个广告宣传运动主要是针对年轻人的。
n.摘录,摘要( excerpt的名词复数 );节选(音乐,电影)片段
  • Some excerpts from a Renaissance mass are spatchcocked into Gluck's pallid Don Juan music. 一些文艺复光时期的弥撒的选节被不适当地加入到了格鲁克平淡无味的唐璜音乐中。 来自《简明英汉词典》
  • He is editing together excerpts of some of his films. 他正在将自己制作的一些电影的片断进行剪辑合成。 来自辞典例句
n.活泼,兴奋,卡通片/动画片的制作
  • They are full of animation as they talked about their childhood.当他们谈及童年的往事时都非常兴奋。
  • The animation of China made a great progress.中国的卡通片制作取得很大发展。
adj.不吉利的,凶恶的,左边的
  • There is something sinister at the back of that series of crimes.在这一系列罪行背后有险恶的阴谋。
  • Their proposals are all worthless and designed out of sinister motives.他们的建议不仅一钱不值,而且包藏祸心。
n.单脚跳,跳跃;vi.单脚跳,跳跃;着手做某事;vt.跳跃,跃过
  • The children had a competition to see who could hop the fastest.孩子们举行比赛,看谁单足跳跃最快。
  • How long can you hop on your right foot?你用右脚能跳多远?
v.伤害…的自尊心( pique的过去式和过去分词 );激起(好奇心)
  • Their curiosity piqued, they stopped writing. 他们的好奇心被挑起,停下了手中的笔。 来自辞典例句
  • This phenomenon piqued Dr Morris' interest. 这一现象激起了莫里斯医生的兴趣。 来自辞典例句
学英语单词
3-cholestanone
adenosine monophosphates
Aghiresu
anti-beauty quark
artesian well pump
assignment control number
axiom of parallels
Braxton-Hicks contraction
Browning's phenomenon
Burghley House
buried hildfast
center feeding
Coldbackie
condensational waves
constructive confrontation
current operating performance income statement
Customs Cooperation Council
cystine stone
damosel, damozel
decomposition agent
deflection winding
Dendrobium longicornu
departable
electromagnetostriction
emotion control
fractional monetary units
French horns
funible
glycolaldehydes
Harrington's solution
Hejce
high resolution visible
homosexual conduct
human contact
Hypalon
innubilous
interventions
ionization erosion
ISCOMS
Laprugne
leggett
lob along
lower-energy coast
lysogenic viruses
machilidaes
Magnolia fulva
maintenance mores
medianoscopy
Meier Helmbrecht
mesantoins
Meymeh
myostromin
myotonic muscular dystrophy
narrators
need of growth
news-wall
non-clients
non-system mark time request
ossa japonicum
patro-
pelecanine
Pentecostal Fellowship of North America
Pharmacochalzite
physical educations
pilot-actuated safety valve
poor maintenance of equipment
POS data
pressing powder
pressure, gauge
prostaglandin(s)
radio antenna truck
return chute
rosegolds
sclerotizations
shift driven shaft
short-half-life material
single office exchange
smilacaceous
smooth sequence
snow-slide
soft-touch control
sojo
spasmodized
strength freeboard
strikethrough
Styrax suberifolius
subpixel
succedaneously
tack welding
telecentric light
tension magnet
terminal artery
Time is up
tindered
transfer price
twenty-nines
unmodifiable
uredo microstegii
utilitarianise
vietnam block
vulgarness
zall