万花筒 2011-07-10&07-12 热狗竟食大赛--史上最成功的快餐营销
时间：2019-01-07 作者：英语课 分类：万花筒2011年
英语课
You're watching all-American marketing 1 magic. Nathan's hot dog eating contest is a bonanza 2 for the fast food company. As the eaters have expanded their gastric 3 capabilities 4, the event's popularity has soared and so have sales of Nathan's hot dogs, piling up seven years in a row to 453 million last year.This is one of the greatest marketing stunts 6 ever put forth 7 in the United States.
It's a natural for Nathan's which first opened at the fun- filled amusement park 96 years ago. In the late 1970s, the contest was just another Coney Island side show, fought off by PR stunt 5 man, Max Rosy 8. Max's protege is George Shea and his brother, Rich, are the marketing men who have brought competitive eating into the modern era.They've created a phenomenon like introducing coveted 9 mustard yellow championship belt, having ESPN cover the event, and promoting the eaters as professional athletes.
It's absolutely a sport, and it has all the tenets of sports, and these guys are athletes for sure.
This year's stunt, building a new rivalry 10 between the U.S. and China, by flying Chinese eaters to Coney Island just when Nathan's happens to be embarking 11 on a major expansion in China.
If they take the belt, they're going to be eating our lunch literally 12.
The media eats it up, and not just in Coney Island. The Sheas have qualifying competitions across the country and sponsors for other eating events, chicken wings, oysters 13, hamburgers, all part of what they call Major League Eating.
Allan Chernoff,CNN,New York.
n.行销，在市场的买卖，买东西
- They are developing marketing network.他们正在发展销售网络。
- He often goes marketing.他经常去市场做生意。
n.富矿带，幸运，带来好运的事
- Bargain hunters enjoyed a real bonanza today.到处买便宜货的人今天真是交了好运。
- What a bonanza for the winning ticket holders!对于手持胜券的人来说，这是多好的运气啊。
adj.胃的
- Miners are a high risk group for certain types of gastric cancer.矿工是极易患某几种胃癌的高风险人群。
- That was how I got my gastric trouble.我的胃病就是这么得的。
n.能力( capability的名词复数 )；可能；容量；[复数]潜在能力
- He was somewhat pompous and had a high opinion of his own capabilities. 他有点自大，自视甚高。 来自辞典例句
- Some programmers use tabs to break complex product capabilities into smaller chunks. 一些程序员认为，标签可以将复杂的功能分为每个窗格一组简单的功能。 来自About Face 3交互设计精髓
n.惊人表演，绝技，特技；vt.阻碍...发育，妨碍...生长
- Lack of the right food may stunt growth.缺乏适当的食物会阻碍发育。
- Right up there is where the big stunt is taking place.那边将会有惊人的表演。
n.惊人的表演( stunt的名词复数 )；（广告中）引人注目的花招；愚蠢行为；危险举动v.阻碍…发育[生长]，抑制，妨碍( stunt的第三人称单数 )
- He did all his own stunts. 所有特技都是他自己演的。
- The plane did a few stunts before landing. 飞机着陆前做了一些特技。 来自《简明英汉词典》
adv.向前；向外，往外
- The wind moved the trees gently back and forth.风吹得树轻轻地来回摇晃。
- He gave forth a series of works in rapid succession.他很快连续发表了一系列的作品。
adj.美好的，乐观的，玫瑰色的
- She got a new job and her life looks rosy.她找到一份新工作，生活看上去很美好。
- She always takes a rosy view of life.她总是对生活持乐观态度。
adj.令人垂涎的；垂涎的，梦寐以求的v.贪求，觊觎(covet的过去分词)；垂涎；贪图
- He had long coveted the chance to work with a famous musician. 他一直渴望有机会与著名音乐家一起工作。
- Ther other boys coveted his new bat. 其他的男孩都想得到他的新球棒。 来自《简明英汉词典》
n.竞争，竞赛，对抗
- The quarrel originated in rivalry between the two families.这次争吵是两家不和引起的。
- He had a lot of rivalry with his brothers and sisters.他和兄弟姐妹间经常较劲。
乘船( embark的现在分词 )； 装载； 从事
- He's embarking on a new career as a writer. 他即将开始新的职业生涯——当一名作家。
- The campaign on which were embarking was backed up by such intricate and detailed maintenance arrangemets. 我们实施的战争，须要如此复杂及详细的维护准备。
adv.照字面意义，逐字地；确实
- He translated the passage literally.他逐字逐句地翻译这段文字。
- Sometimes she would not sit down till she was literally faint.有时候，她不走到真正要昏厥了，决不肯坐下来。