网上购物

 　　Rob: Hello and welcome to 6 Minute English with me, Rob.

　　Finn: And me, Finn.
　　Rob: Hello Finn. Well, Happy New Year to you. Here we are in 2014, the festive 1 season is over - so Finn, did all that Christmas shopping break the bank?
　　Finn: You mean, did I spend too much money? Well, yes I did, but I put most of it on plastic - my credit card - so I’ll pay for it next month.
　　Rob: Well, clearly you didn’t have enough money to buy me a present! Anyway, today we are talking about shopping and a relatively 2 new style of shopping called showrooming.
　　Finn: Yes, showrooming - this is where customers visit shops to see and test products before going online to buy them.
　　Rob: We’ll be discussing that soon and looking at vocabulary to do with shopping. But before we do, Finn, you’re a man who likes to shop - but do you know which country has the most people who shop online? Is it:
　　a) The United Kingdom
　　b) The USA
　　c) Korea
　　Finn: Well, I know the internet is very big in Korea but I think the USA has more online shoppers.
　　Rob: OK, well, I’ll let you know the answer at the end of programme. So today we’re talking about how technology is changing the way we shop and how it could spell disaster - or be very bad for - the high street.
　　Finn: The high street - this is a term we use in Britain to mean the collection of everyday shops that we normally see in our town centres. Things like shoe shops, newsagents, supermarkets.
　　Rob: We know that the high street is competing with the internet. I buy things like CDs, electrical goods and food online, from the comfort of my home.
　　Finn: Ah but have you ever ‘showroomed’ before, Rob? That means going to a shop, having a look at something and then going home to buy it online.
　　Rob: Yes, I bought a camera at a knock-down price online, although it was from the same retailer 3 as the shop that I saw it in. I know I’m not alone in doing this though. Research by a company called Foolproof, found 24% of people ‘showroomed’ while Christmas shopping last year.
　　Finn: And a market research company called TNS found one third of consumers around the world said they used this tactic 4 - or this type of shopping.
　　Rob: Now, although people do it to try and save money, there are other reasons for this too, as we can hear from the Head of Technology at TNS UK, Amy Cashman. See if you can hear what the three reasons are:
　　Head of Technology, TNS UK, Amy Cashman:
　　There’s basically three main points that this kind of behaviour can overcome. People are short on time, short on money and they want reassurance 5 about the products they are buying. So they use the internet in store and online on their mobile which we found is particularly prevalent, to do things like try and get to the bottom of where they can find a cheaper price elsewhere but also get information, product reviews and also do things like look at store layouts and see where products are so they can go and find them faster.
　　Finn: So she says there are three main reasons for people to showroom: They are short on time, short on money, and they want reassurance.
　　Rob: Yes, reassurance - so they want to know what the product really looks like and they want to be confident they are buying the right thing.
　　Finn: I think that’s true, I like to inspect what I am buying. If you go to a shop and look at the real thing, you get a much better idea of what it’s like than from a photo on the internet or in a catalogue - but I also want a bargain - in other words, the best price.
　　Rob: That’s why Amy Cashman said customers sometimes use the internet in store - so in the shop - to ‘get to the bottom of’ where they can get it cheaper. We could say they use the internet to shop around.
　　Finn: That's a good phrase, meaning to look around for the best deal. Using a smartphone is an increasingly popular way to do this.
　　Rob: Smartphones are also useful for getting product reviews - these are the kind of opinions or comments about the product.
　　Finn: Yes, and you can also use smartphones to scan the barcodes on the product and compare prices that way.
　　Rob: So it seems browsing 6 - that’s looking at things to buy - but not actually purchasing something in store - is set to increase. Does this mean the death of the high street, Finn?
　　Finn: I think it will have to adapt or make changes. It could try to compete on price more or offer more incentives 7 when you are in the shop.
　　Rob: Incentives - these are things to encourage you to buy the product there and then. Perhaps a discount voucher 8 or a free gift?
　　Finn: And we mustn’t forget that buying in a shop means you can get expert advice from the sales assistant and you can get good aftercare.
　　Rob: Well, I didn’t need expert advice buying my Christmas presents this year.
　　Finn: Oh, why was that?
　　Rob: Well, I bought gift vouchers 9 for everyone! Now Finn, it’s time to see if you belong to the nation with the biggest online shoppers. Earlier I asked you if you knew which country has the most people who shop online - is it:
　　a) The United Kingdom
　　b) The USA
　　c) Korea
　　Finn: I said b) The USA.
　　Rob: A good guess but you were wrong. The answer is the UK. I don’t know if it means we're the laziest people or just the best bargain hunters! Well, that’s it for this programme. Please join us again for 6 Minute English from BBC Learning English.




点击收听单词发音  






1
festive

  
 


adj.欢宴的，节日的


参考例句：





It was Christmas and everyone was in festive mood.当时是圣诞节，每个人都沉浸在节日的欢乐中。
We all wore festive costumes to the ball.我们都穿着节日的盛装前去参加舞会。












2
relatively

  
 


adv.比较...地，相对地


参考例句：





The rabbit is a relatively recent introduction in Australia.兔子是相对较新引入澳大利亚的物种。
The operation was relatively painless.手术相对来说不痛。












3
retailer

  
 


n.零售商(人)


参考例句：





What are the retailer requirements?零售商会有哪些要求呢？
The retailer has assembled a team in Shanghai to examine the question.这家零售商在上海组建了一支团队研究这个问题。












4
tactic

  
 


n.战略，策略；adj.战术的，有策略的


参考例句：





Reducing prices is a common sales tactic.降价是常用的销售策略。
She had often used the tactic of threatening to resign.她惯用以辞职相威胁的手法。












5
reassurance

  
 


n.使放心，使消除疑虑


参考例句：





He drew reassurance from the enthusiastic applause.热烈的掌声使他获得了信心。
Reassurance is especially critical when it comes to military activities.消除疑虑在军事活动方面尤为关键。












6
browsing

  
 


v.吃草( browse的现在分词 )；随意翻阅；（在商店里）随便看看；（在计算机上）浏览信息


参考例句：





He sits browsing over[through] a book. 他坐着翻阅书籍。 来自《简明英汉词典》
Cattle is browsing in the field. 牛正在田里吃草。 来自《简明英汉词典》












7
incentives

  
 


激励某人做某事的事物( incentive的名词复数 )； 刺激； 诱因； 动机


参考例句：





tax incentives to encourage savings 鼓励储蓄的税收措施
Furthermore, subsidies provide incentives only for investments in equipment. 更有甚者，提供津贴仅是为鼓励增添设备的投资。 来自英汉非文学 - 环境法 - 环境法












8
voucher

  
 


n.收据；传票；凭单，凭证


参考例句：





The government should run a voucher system.政府应该施行凭证制度。
Whenever cash is paid out,a voucher or receipt should be obtained.无论何时只要支付现金，就必须要有一张凭据或者收据。












9
vouchers

  
 


n.凭证( voucher的名词复数 )；证人；证件；收据


参考例句：





These vouchers are redeemable against any future purchase. 这些优惠券将来购物均可使用。
This time we were given free vouchers to spend the night in a nearby hotel. 这一次我们得到了在附近一家旅馆入住的免费券。 来自英语晨读30分（高二）