时间:2018-12-11 作者:英语课 分类:万花筒2007年


英语课
She is the multi-Grammy Award winning, ever-changing queen of pop, an icon 1 of style, actress, mother and global brand. Now the material girl has reinvented herself again, this time, as a fashion designer. M for Madonna, a range of clothing designed by the star goes on sale worldwide this week in stores of the European fashion retailer 2 H&M. In an age where the line between celebrity 3 and business is blurred 4, teaming up with a global brand like H&M makes commercial sense.

It's not about reinvention, it's about being savvy 5. It's about knowing your market and also knowing that every market has what is called a product life-cycle. It starts, it starts declining, but then you can extend it, or even better, you can say what have I learned from that? And now I am going to start again. And that's what she's done. She is one of the greatest marketers I've ever ever come across.

Madonna says it's no secret that she loves the world of fashion, but will a range of clothes designed by a horse riding 48-year-old mother of three, inspire the world's trendy young things and fashion conscious?

I mean I love her music, but I think the stuff she has designed is really nice as well. That is why I get quick, grab a piece of it.

I'm gonna see what the pieces are like. I wanna see the quality of them, you know. But I think I will be up to pick up a few bits and pieces.

(This time, what you come down here to say?) To get a dress for my fiancée. (So you've seen it already?) Yeah. But in black.

But these days, as Kurt Cobain has demonstrated, you don't even have to be alive to build a global brand. The late Nirvana singer was the highest earning celebrity brand last year.

Being dead is a very good marketing 6 ploy 7, but of course it has rather, well, it has a few disadvantages here and there. But if you want to put those aside, it's a very good marketing ploy because what it does, it means that people are still buying into the brand ideal of a name rather than the name itself.

So on that slightly distasteful basis, the queen of pop looks set to reign 8 over the music and fashion worlds for many, many more years to come.

Adrian Finighan CNN, London.


1 icon
n.偶像,崇拜的对象,画像
  • They found an icon in the monastery.他们在修道院中发现了一个圣像。
  • Click on this icon to align or justify text.点击这个图标使文本排齐。
2 retailer
n.零售商(人)
  • What are the retailer requirements?零售商会有哪些要求呢?
  • The retailer has assembled a team in Shanghai to examine the question.这家零售商在上海组建了一支团队研究这个问题。
3 celebrity
n.名人,名流;著名,名声,名望
  • Tom found himself something of a celebrity. 汤姆意识到自己已小有名气了。
  • He haunted famous men, hoping to get celebrity for himself. 他常和名人在一起, 希望借此使自己获得名气。
4 blurred
v.(使)变模糊( blur的过去式和过去分词 );(使)难以区分;模模糊糊;迷离
  • She suffered from dizziness and blurred vision. 她饱受头晕目眩之苦。
  • Their lazy, blurred voices fell pleasantly on his ears. 他们那种慢吞吞、含糊不清的声音在他听起来却很悦耳。 来自《简明英汉词典》
5 savvy
v.知道,了解;n.理解能力,机智,悟性;adj.有见识的,懂实际知识的,通情达理的
  • She was a pretty savvy woman.她是个见过世面的漂亮女人。
  • Where's your savvy?你的常识到哪里去了?
6 marketing
n.行销,在市场的买卖,买东西
  • They are developing marketing network.他们正在发展销售网络。
  • He often goes marketing.他经常去市场做生意。
7 ploy
n.花招,手段
  • I think this is just a government ploy to deceive the public.我认为这只是政府欺骗公众的手段。
  • Christmas should be a time of excitement and wonder,not a cynical marketing ploy.圣诞节应该是兴奋和美妙的时刻,而不该是一种肆无忌惮的营销策略。
8 reign
n.统治时期,统治,支配,盛行;v.占优势
  • The reign of Queen Elizabeth lapped over into the seventeenth century.伊丽莎白王朝延至17世纪。
  • The reign of Zhu Yuanzhang lasted about 31 years.朱元璋统治了大约三十一年。
学英语单词
accidental operating conditions
additive for lubricating oil
agricultural performance
Andre, John
anthapurpurin
Antō-saki
aspect name
barium islands
be penetrate with
Berufsverbot
bird's-eye rot
bogie beam headstock
bushtit
candidemias
centering the data
Chain on the beam!
channel available interrupt
chut
combining Power
cross stream velocity component
deae-dextrans
Devils Postpile National Monument
distributivism
Donn Cuailnge
facies breaking trace
fadenreaction
far field intensity distribution of injection laser
fazoli
federal issuance tax
flat lamp shade
flew open
gasp at
gees-gees
get one's wish
goal-directed behavior
guamanians
homesite
hospital management
Hysterolecitha
Hǒch'ǒngang
inequivalence
intermediate revision
intracardiac electrocardiogram
invasive pressure monitoring
janizary music
jointed rush
larch gum
lectuse
mail sampling
megayacht
Meloxine
Mendele Moykher Sforim
mensing
methylene diethyl ether
naturally self-pollinated plant
non-identical twins
nonsimulated
oil burning donkey boiler
optimatic
orthorhombic symmetry
outra
paramariboes
photobiological
physisorptions
physostome
Picea breweriana
post-nationalists
pseudocepal thickening
radial multiple
rate of well-flushing
reading off
record control word
reduction voltage
regional disparity
repayers
rocket down
round-trippers loan
SCHF approximation
Sebakwe
semiamplitude
sigillary
sound-proof wall
standing vortex
Stigen
stuff you
Sufiism
superdense
swen
tenthredo esakii
test source
tetrathionic acid
tiplady
to be real
transistor grade reagent
trap maker
trichloropyridine
Trigonostemon
ultrasonic-mechanic multiplicate polisher
vase-form
voluntary prosecution
wafer base
water tube single furnace boiler