VOA标准英语2012--New York Mayor Takes on Global Smoking-英语课

时间：2018-12-08 作者：英语课 分类：VOA标准英语2012年(三月)

英语课

New York Mayor Takes on Global Smoking

New York is increasingly a health conscious city. There's no smoking in restaurants, in bars or even in public parks. That's all the result of the mayor's aggressive anti-tobacco health policies over the past decade.

The city also runs advertising 1 campaigns alerting residents to the hazards of smoking.
Aiming to raise cigarette taxes
Bloomberg says his donation will be aimed in part at convincing governments overseas to raise cigarette taxes. He says such taxes are the single most important factor to discourage smoking. Bloomberg notes that a pack of cigarettes in New York costs about $12.
“Only 7 percent of our kids report they smoke, and only 14 percent of adults. Those are amazing numbers - way down from where it was 10 years ago, and that’s why life expectancy 2 in New York City is three years greater than America as a whole.”
Bloomberg said five countries account for half of the smoking in the world: China, India, Indonesia, Russia and Bangladesh.
Last year in India, singer Shaan released a music video in Bollywood, Mumbai’s entertainment capital, titled Don’t Play with Your Life.
“It is a part of our campaign to change the thinking of the youth and to make them understand in their language and in their ways that there is no heroism 3 or machismo in chewing tobacco, or smoking cigarettes, or [that] it will make you cool, or you will be a hero. It is nothing like that,” said Shaan.
Pushback likely from tobacco groups
Bloomberg’s effort is not likely to go unopposed. For example, Ukraine recently filed a World Trade Organization suit against Australia for a law that requires plain paper cigarette packaging. Ukraine argues the law hurts Ukrainian tobacco growers who are looking for export markets. And the tobacco industry itself is fighting back. Cigarette producer Philip Morris fears that generic 4 packaging will strip the corporation of value associated with brands. Spokeswoman Anne Edwards spoke 5 on Australian radio.
“You may have no sympathy for us whatsoever 6, but I think the principle is the same; you can’t just take people’s property without compensation,” said the Philip Morris spokeswoman.
Bloomberg is undaunted. He says his donation also will be used to help stop some types of tobacco advertising and to make smoking unglamorous.

1 advertising

n.广告业；广告活动 a.广告的；广告业务的

Can you give me any advice on getting into advertising? 你能指点我如何涉足广告业吗?
The advertising campaign is aimed primarily at young people. 这个广告宣传运动主要是针对年轻人的。

2 expectancy

n.期望，预期，（根据概率统计求得）预期数额

Japanese people have a very high life expectancy.日本人的平均寿命非常长。
The atomosphere of tense expectancy sobered everyone.这种期望的紧张气氛使每个人变得严肃起来。

3 heroism

n.大无畏精神，英勇

He received a medal for his heroism.他由于英勇而获得一枚奖章。
Stories of his heroism resounded through the country.他的英雄故事传遍全国。

4 generic

adj.一般的，普通的，共有的

I usually buy generic clothes instead of name brands.我通常买普通的衣服，不买名牌。
The generic woman appears to have an extraordinary faculty for swallowing the individual.一般妇女在婚后似乎有特别突出的抑制个性的能力。

5 spoke

n.（车轮的）辐条；轮辐；破坏某人的计划；阻挠某人的行动 v.讲，谈（speak的过去式）；说；演说；从某种观点来说