时间:2018-12-07 作者:英语课 分类:晨读英语美文60篇


英语课

A form of alien civilisation 1 has finally landed in Paris - unfamiliar 2 green and black signs have appeared on the Avenue de L'Opera.


It is the first Starbucks cafe to boldly go where no Starbucks has gone before, onto potentially hostile French territory.


Its advertising 3 posters on the Champs Elysee announce "Starbucks - a passion pour le cafe".


But is the company aware of the risk it is taking by challenging the very birthplace of cafe society?


"I think every time we come into a new market we do it with a great sense of respect, a great deal of interest in how that cafe society has developed over time," Bill O'Shea of Starbucks says.


"We recognise there is a huge history here of cafe society and we have every confidence we can enjoy, augment 4 and join in that passion."


And he may be right. Despite some sniffiness in the French press, some younger French are expressing their excitement that they will finally be able to visit the kind of cafe they love to watch on the US TV series Friends.


In fact, for some, it is an exotic rarity, far more exciting than the average French cafe.


Melissa, aged 5 18, says she can hardly wait: "I love Starbucks caramel coffee - it's very good and I like the concept that they're opening in Paris. I think Starbucks will be OK for French people."


An American tourist is equally excited when she spots the sign - this could be just the thing to help her get over the occasional twinge of homesickness.


"I love the French cafes, but Starbucks is so popular in the States and it's become part of American culture and now it's come to France, and that's OK," she said.


But that is the problem for many French, who do not want France to be just like the rest of the world: with standardised disposal cups of coffee - identical in 7,000 branches around the world - even if they are termed handcrafted beverages 6.


At the traditional cafes, customers worry that the big US coffee house chains could drive out small, family-owned cafes.


Others here think they could come round to the idea of Starbucks, though for them it would never replace the corner cafe or the typical Parisian petit noir coffee .



1 civilisation
n.文明,文化,开化,教化
  • Energy and ideas are the twin bases of our civilisation.能源和思想是我们文明的两大基石。
  • This opera is one of the cultural totems of Western civilisation.这部歌剧是西方文明的文化标志物之一。
2 unfamiliar
adj.陌生的,不熟悉的
  • I am unfamiliar with the place and the people here.我在这儿人地生疏。
  • The man seemed unfamiliar to me.这人很面生。
3 advertising
n.广告业;广告活动 a.广告的;广告业务的
  • Can you give me any advice on getting into advertising? 你能指点我如何涉足广告业吗?
  • The advertising campaign is aimed primarily at young people. 这个广告宣传运动主要是针对年轻人的。
4 augment
vt.(使)增大,增加,增长,扩张
  • They hit upon another idea to augment their income.他们又想出一个增加收入的办法。
  • The government's first concern was to augment the army and auxiliary forces.政府首先关心的是增强军队和辅助的力量。
5 aged
adj.年老的,陈年的
  • He had put on weight and aged a little.他胖了,也老点了。
  • He is aged,but his memory is still good.他已年老,然而记忆力还好。
6 beverages
n.饮料( beverage的名词复数 )
  • laws governing the sale of alcoholic beverages 控制酒类销售的法规
  • regulations governing the sale of alcoholic beverages 含酒精饮料的销售管理条例
学英语单词
agricultural import
ALD-A
amplified gene
azimuth commutator
bicameralist, bicamerist
black burst
block iterative method
blungers
bronite detector
capetian
caryoblast
chrome-nickel steel
coccus viridis (green)
confirmed
Corydalis muliensis
datum face
Drummoyne
East Mariana Basin
enc.
entry value
find an explanation
foundationalisms
fox away
freeberg
ftra
galanis
glass ... in
goes green
goldschlager
gongadze
gybed
hard glass bulb
heat exchanger duty
heat treated condition
heteromyaria
horny lamina
hygro-expansivity
igniter(-tor)
impulse noise measurement
indeterminate inflorescence
inquination
intelligent computer coaches
isostyracinepoxide
Kuala Muda
local potential
low oxygen tension
machine-reamer
maleates
manganese oleate
manilkaras
marcini
marumi kumquats
mediate agglutination
Mitanal
monoid surface
mouses
nano composite
natural scouring
ni-resists
nitrogen-phosphorus detector
nonold
omphaloid
original sound
overweightage
pedorthists
peripheral cues
perodicticus pottoes
pneunatic carrier
potassium hydrogen oxalate
prunoes
quiescent push-pull circuit
reflexicon
regeneration under group system
river capture
Riverians
rocket-wind hodograph
roll-necked
sceloglaux albifaciess
semispheroid
shaft of fibula
si systems
silver rhodanide
small investor
snow depth scale
SRBCT
stable integration
subcutaneous blowhole
subsurface fermentation
superficial flexor of fingers
thermal substractive process
TNP-470
toggling
toothless drag harrow
totalizing instrument
unguardedly
unprofited
unrequitable
unrevocably
vapourization temperature
veith
velocity settling
zeesen