各大品牌英文介绍 Benetton
时间：2018-12-06 作者：英语课 分类：各大品牌英文介绍
Benetton is a globally known fashion brand based in Italy. It was founded in 1965 by Luciano Benetton and other family members. He had the idea of selling very colorful clothes at a local market and it caught on. Continuing with this theme, the company marketed itself as the “United Colors of Benetton”. It now has 6,000 stores around the world and produces 150,000 items of clothing. Its website says it is “a group with a strong Italian character whose style, quality and passion are clearly seen in its brands.” Benetton is famous for its clever advertising 1 campaigns. The company name was put on a series of shocking 2 photographs, such as two horses mating or a bloodied 3 newborn baby. The shock tactics 4 worked to greatly increase market share and profits.
- Can you give me any advice on getting into advertising? 你能指点我如何涉足广告业吗?
- The advertising campaign is aimed primarily at young people. 这个广告宣传运动主要是针对年轻人的。
- His attitude was shocking to her.他的态度令她感到震惊。
- Such behaviour is really shocking.这种行为真不像话。