商业报道(Business Channel)12-21:可乐大战
时间：2018-12-05 作者：英语课 分类：商业报道2007年
英语课
Scripts:
on above
On this week’s Fortune First, Coke or Pepsi.
It is the question that has fueled the rivalry 1 known as the "cola wars" for decades, but the fight is no longer just about the cola.
Americans are drinking less carbonated sodas 2 and they want healthier things. Coca Cola launched Coke Zero, a calorie-free drink sweeter than Diet Coke and recently purchased Vitamin Water. The company also created "Make every drop count ,"an interactive 3 program which encourages coke drinkers to live healthy and active lifestyles. Pepsi is not missing a beat either.
They’ve been buying healthier brands, Naked Juice, Star Foods, one of their key divisions is Quaker Foods which of course makes a variety of healthier alternatives. They had a whole chain of fast food restaurants they don’t own those any more. One of the things that they have done which is kind of innovative 4 is they put together a theatre group. Basically it’s an alternative to the focus group.
These plays don’t promote Pepsi so much as healthy lifestyles to the audience of retail 5 Executives and Pepsi sales teams.
Coke and Pepsi are not the only companies that are struggling to meet consumer demands. Many fast food giants have added healthier options to their menus.
Rivalries 6 are ultimately always a good thing for the consumer at least because they spur competitiveness.
Notes:
Theatre group: 剧组
on above
On this week’s Fortune First, Coke or Pepsi.
It is the question that has fueled the rivalry 1 known as the "cola wars" for decades, but the fight is no longer just about the cola.
Americans are drinking less carbonated sodas 2 and they want healthier things. Coca Cola launched Coke Zero, a calorie-free drink sweeter than Diet Coke and recently purchased Vitamin Water. The company also created "Make every drop count ,"an interactive 3 program which encourages coke drinkers to live healthy and active lifestyles. Pepsi is not missing a beat either.
They’ve been buying healthier brands, Naked Juice, Star Foods, one of their key divisions is Quaker Foods which of course makes a variety of healthier alternatives. They had a whole chain of fast food restaurants they don’t own those any more. One of the things that they have done which is kind of innovative 4 is they put together a theatre group. Basically it’s an alternative to the focus group.
These plays don’t promote Pepsi so much as healthy lifestyles to the audience of retail 5 Executives and Pepsi sales teams.
Coke and Pepsi are not the only companies that are struggling to meet consumer demands. Many fast food giants have added healthier options to their menus.
Rivalries 6 are ultimately always a good thing for the consumer at least because they spur competitiveness.
Notes:
Theatre group: 剧组
1 rivalry
n.竞争，竞赛，对抗
- The quarrel originated in rivalry between the two families.这次争吵是两家不和引起的。
- He had a lot of rivalry with his brothers and sisters.他和兄弟姐妹间经常较劲。
2 sodas
n.苏打( soda的名词复数 )；碱；苏打水；汽水
- There are plenty of sodas in the refrigerator. 冰箱里有很多碳酸饮料。 来自辞典例句
- Two whisky and sodas, please. 请来两杯威士忌苏打。 来自辞典例句
3 interactive
adj.相互作用的，互相影响的，（电脑）交互的
- The psychotherapy is carried out in small interactive groups.这种心理治疗是在互动的小组之间进行的。
- This will make videogames more interactive than ever.这将使电子游戏的互动性更胜以往。
4 innovative
adj.革新的，新颖的，富有革新精神的
- Discover an innovative way of marketing.发现一个创新的营销方式。
- He was one of the most creative and innovative engineers of his generation.他是他那代人当中最富创造性与革新精神的工程师之一。