时间:2019-01-31 作者:英语课 分类:2007年VOA常速英语(十月)


英语课
By Sam Beattie
Beijing
24 October 2007
 


The game of basketball has become big business in China, involving media, merchandising, and marketing 1. According to the National Basketball Association -- the U.S. professional league known as the NBA -- 83 percent of Chinese between the ages of 15 and 24 are NBA followers 2. And as Sam Beattie reports from Beijing, the NBA is capitalizing on this growing market.


A nationwide 2-on-2 competition is what the National Basketball Association calls a grassroots marketing campaign.


With more than 35,000 participants in 112 cities across the country, NBA officials say the U.S. basketball league is getting its message across. NBA China's Managing Director, Mark Fischer, says, "It serves a variety of purposes, but certainly the main reason behind everything we do here is to promote the game of basketball. We are certainly promoting the NBA brand and we are delivering value back to the fans and our partners."


Players, like Dong Jun, can also see the potential. "China has many people, it's a big market for the NBA. Yao Ming, Yi Jianlian and Wang Zhi Zhi are all playing in NBA. They are like the dragon head leading us basketball enthusiasts," he said.


Professional basketball players from China were first signed to compete on NBA courts in 2001. But basketball has been making inroads here for decades.


The NBA has held exhibition matches in China since the 1970s. Superstar Yao Ming remembers looking at the NBA from the outside. He says, "Looking back to when I was playing in the Chinese Basketball Association, its true we learned a lot from the NBA. We needed to learn new things including management operations and marketing. We learned a lot from the NBA about this."


Now Yao is an NBA icon 3.


Yao organized charity matches, which the NBA says have helped its rapid expansion in China. And NBA products are now for sale in thousands of locations across China. The league has recorded triple-digit growth in sales here over the past five years.


The basketball association has also allied 4 with official athletic 5 organizations to better promote the game.


The NBA's Mark Fischer says China has become the league's most important and developed market outside the U.S. Fischer says, "We hope, in collaboration 6 with the Chinese authorities, the China sport ministry 7 and the CBA to one day be involved with the league here in the professional league."


Chinese athletic officials say they have as many basketball players as the entire population of the United States -- some 300 million and growing. It is the size of this potential market that keeps the NBA playing offense 8 in China.




n.行销,在市场的买卖,买东西
  • They are developing marketing network.他们正在发展销售网络。
  • He often goes marketing.他经常去市场做生意。
追随者( follower的名词复数 ); 用户; 契据的附面; 从动件
  • the followers of Mahatma Gandhi 圣雄甘地的拥护者
  • The reformer soon gathered a band of followers round him. 改革者很快就获得一群追随者支持他。
n.偶像,崇拜的对象,画像
  • They found an icon in the monastery.他们在修道院中发现了一个圣像。
  • Click on this icon to align or justify text.点击这个图标使文本排齐。
adj.协约国的;同盟国的
  • Britain was allied with the United States many times in history.历史上英国曾多次与美国结盟。
  • Allied forces sustained heavy losses in the first few weeks of the campaign.同盟国在最初几周内遭受了巨大的损失。
adj.擅长运动的,强健的;活跃的,体格健壮的
  • This area has been marked off for athletic practice.这块地方被划出来供体育训练之用。
  • He is an athletic star.他是一个运动明星。
n.合作,协作;勾结
  • The two companies are working in close collaboration each other.这两家公司密切合作。
  • He was shot for collaboration with the enemy.他因通敌而被枪毙了。
n.(政府的)部;牧师
  • They sent a deputation to the ministry to complain.他们派了一个代表团到部里投诉。
  • We probed the Air Ministry statements.我们调查了空军部的记录。
n.犯规,违法行为;冒犯,得罪
  • I hope you will not take any offense at my words. 对我讲的话请别见怪。
  • His words gave great offense to everybody present.他的发言冲犯了在场的所有人。
学英语单词
Adelphan-Esidrex
anesthesiologies
anterior superior iliac spine
Antitaurus
BDV (breakdown voltage)
beading line
Bhesa
bias cutter
broken flange detector finger
browster
c-number
calixes
charge-stroage varactor
co-ordinate formula
colonialize
colour discrimination lamp
contingency perspective
conventional ignition system
copper oxide meter
cross-over track
curling dies
cut down expenses
Cynanchum gracilipes
daishowas
darkie
deepa
ever created
facients
Fargesia qinlingensis
feu-farmer
fixed end wall
fluence
fluxing medium
fosen
full address jump
gaudet
give a good example
graphic output unit
Guir, C.
gun-emplacements
hagseed
Hathor capital
helium absorption chamber
high-bay
histologic lesion
Holland cigar
ice cream cake
inferior wings
interim interdict
IP fax
jammed out
JIRA,J.I.R.A.
Judayyidah
kyoga
laraine
laser video
low-frequency region
mallet finger
marriage brokerage
matsen
microvitrain
misquoter
Muscoidea
Naejangdo
Namsan Park
neoprene rubber
newpoints
no-load lose
objective of water conservancy planning
oleate
oriental and ethiopian realm
Pabetangan
phonetic transcriptions
pier mirrors
plant waste
plastic substances
points of inflection
prior to the expiration of the term
proveditor
repaire
rough and tumble
rule with a heavy hand
S.&S.R.
sceats
science fiction
screwing tap
secretarial education
sparks up
spreading rate
squadronist
strain crystallization
superexchange interaction
sus out
suturae occipitomastoidea
symbiogenetic
tattletale gray
the-naze
tranquillisings
United Ireland
wheat-germ oil
winemerchant
wire communication line