世界名牌博览：芭比
时间：2018-12-03 作者：英语课 分类：世界名牌博览
英语课
芭比娃娃（Barbie）是20世纪最广为人知及最畅销的玩偶，她们由Ruth Handler发明，于1959年3月9日举办的美国国际玩具展览会（American International Toy Fair）上首次曝光。芭比娃娃及其它相关配件均以一比六的比例制作，为娃娃屋模型的最大号，也称为playscale。
芭比玩偶版权现由美泰儿公司拥有及生产，已经销往世界上150多个国家，总销售额超过10亿元，并由此衍生出一系列影视作品、小游戏及周边产品。
The Barbie doll is one of the most successful toys in history. It was launched in 1959 by the U.S. toy manufacturer Mattel. It has since become a cultural icon 1. American businesswoman Ruth Handler came up with the idea of an adult doll for small girls after seeing her daughter dressing 2 up paper dolls. The name ‘Barbie’ comes from Handler’s own daughter Barbara. Over 350,000 dolls were sold in the first year. Over a billion Barbies have been sold since. Clever marketing 3 means toy execs keep Barbie up with the times. They adjust to every cultural challenge and change. Her waist was recently widened to avoid stereotypes 4 that women must be thin. She also sports a tattoo 5 on her back. Sales are also boosted by a range of pets, cars and accessories – everything the young woman might need.
芭比玩偶版权现由美泰儿公司拥有及生产，已经销往世界上150多个国家，总销售额超过10亿元，并由此衍生出一系列影视作品、小游戏及周边产品。
The Barbie doll is one of the most successful toys in history. It was launched in 1959 by the U.S. toy manufacturer Mattel. It has since become a cultural icon 1. American businesswoman Ruth Handler came up with the idea of an adult doll for small girls after seeing her daughter dressing 2 up paper dolls. The name ‘Barbie’ comes from Handler’s own daughter Barbara. Over 350,000 dolls were sold in the first year. Over a billion Barbies have been sold since. Clever marketing 3 means toy execs keep Barbie up with the times. They adjust to every cultural challenge and change. Her waist was recently widened to avoid stereotypes 4 that women must be thin. She also sports a tattoo 5 on her back. Sales are also boosted by a range of pets, cars and accessories – everything the young woman might need.
1 icon
n.偶像，崇拜的对象，画像
- They found an icon in the monastery.他们在修道院中发现了一个圣像。
- Click on this icon to align or justify text.点击这个图标使文本排齐。
2 dressing
n.(食物)调料；包扎伤口的用品，敷料
- Don't spend such a lot of time in dressing yourself.别花那么多时间来打扮自己。
- The children enjoy dressing up in mother's old clothes.孩子们喜欢穿上妈妈旧时的衣服玩。
3 marketing
n.行销，在市场的买卖，买东西
- They are developing marketing network.他们正在发展销售网络。
- He often goes marketing.他经常去市场做生意。
4 stereotypes
n.老套，模式化的见解，有老一套固定想法的人( stereotype的名词复数 )v.把…模式化，使成陈规( stereotype的第三人称单数 )
- Such jokes tend to reinforce racial stereotypes. 这样的笑话容易渲染种族偏见。
- It makes me sick to read over such stereotypes devoid of content. 这种空洞无物的八股调，我看了就讨厌。 来自《现代汉英综合大词典》