世界名牌博览：雅芳
时间：2018-12-03 作者：英语课 分类：世界名牌博览
英语课
一百多年来雅芳人一直恪守着 “信任、尊重、信念、谦逊和高标准”的雅芳价值观。雅芳已发展成为世界上最大的美容化妆品公司之一，拥有43000名员工，通过440余万名营业代表向145个国家和地区的女性提供两万多种产品。2005年销售总收入高达80亿美元。2012年12月底，为了配合全球裁员计划，雅芳中国将关闭国内十几个分公司，裁减100名-200名员工。美国雅芳产品有限公司（AVON Products,Inc.）是全美500强企业之一，1886年创立于美国纽约。
作为世界领先的美容化妆品及相关产品的直销公司，雅芳的产品包括著名的雅芳色彩系列、雅芳新活系列、雅芳柔肤系列、雅芳肌肤管理系列、维亮专业美发系列、雅芳植物护肤系列、雅芳健康产品和全新品牌Mark系列，以及种类繁多的流行珠宝饰品。
雅芳于1990年进入中国。雅芳（中国）有限公司现有74家分公司，覆盖国内23个省、5个自治区及4个直辖市，拥有雇员约2000人。位于广州的雅芳生产基地，累计投资超过6000多万美元，于1998年正式投入使用。雅芳（中国）有限公司为中国女性提供数百种各类产品，包括护肤品、彩妆品、个人护理品、香品、流行饰品、时尚内衣和健康食品等。
Avon is the world’s largest cosmetics 1 and perfume company. It’s also one of the oldest. It was founded in New York in 1886 by a door-to-door book salesman David H. McConnell who gave away perfume to encourage sales. The perfume became more popular than the books so he established the California Perfume Company. Since then it has become a multinational 2 corporation, employing over 40,000 people in 140-plus countries across the globe, and has annual sales in excess of $10 billion. The company uses a mix of sales strategies, relying on door-to-door selling, catalogues and retail 3 stores. Traditionally, the trademark 4 ‘Avon lady’ would come to customers’ doors. The company is expanding quickly into China and Russia and has also targeted the market for male cosmetics.
作为世界领先的美容化妆品及相关产品的直销公司，雅芳的产品包括著名的雅芳色彩系列、雅芳新活系列、雅芳柔肤系列、雅芳肌肤管理系列、维亮专业美发系列、雅芳植物护肤系列、雅芳健康产品和全新品牌Mark系列，以及种类繁多的流行珠宝饰品。
雅芳于1990年进入中国。雅芳（中国）有限公司现有74家分公司，覆盖国内23个省、5个自治区及4个直辖市，拥有雇员约2000人。位于广州的雅芳生产基地，累计投资超过6000多万美元，于1998年正式投入使用。雅芳（中国）有限公司为中国女性提供数百种各类产品，包括护肤品、彩妆品、个人护理品、香品、流行饰品、时尚内衣和健康食品等。
Avon is the world’s largest cosmetics 1 and perfume company. It’s also one of the oldest. It was founded in New York in 1886 by a door-to-door book salesman David H. McConnell who gave away perfume to encourage sales. The perfume became more popular than the books so he established the California Perfume Company. Since then it has become a multinational 2 corporation, employing over 40,000 people in 140-plus countries across the globe, and has annual sales in excess of $10 billion. The company uses a mix of sales strategies, relying on door-to-door selling, catalogues and retail 3 stores. Traditionally, the trademark 4 ‘Avon lady’ would come to customers’ doors. The company is expanding quickly into China and Russia and has also targeted the market for male cosmetics.
1 cosmetics
n.化妆品
- We sell a wide range of cosmetics at a very reasonable price. 我们以公道的价格出售各种化妆品。
- Cosmetics do not always cover up the deficiencies of nature. 化妆品未能掩饰天生的缺陷。
2 multinational
adj.多国的，多种国籍的；n.多国籍公司，跨国公司
- The firm was taken over by a multinational consulting firm.这家公司被一个跨国咨询公司收购。
- He analyzed the relationship between multinational corporations and under-developed countries.他分析了跨国公司和不发达国家之间的关系。