时间:2019-01-26 作者:英语课 分类:商业报道2007年


英语课
Music group EMI has announced a U-turn that would make it easier for many to download and listen to digital music. Now for the first time it's going to sell tracks without digital rights management or DRM. It's a technology that allows media companies to set terms for which consumers access their intellectual property whether it's movies or music would not. Now Apple's iTunes will be the first online store to sell the new downloads from EMI which boasts artists from Norah Jones to Radiohead. And uh, here is the rub: when you buy the new tracks that EMI trusts iTunes now, you won't have to own an iPod to listen to them. Now the deal does not include the music of the Beatles who continue to hold out against the digital download cultures (Excuse me). Those tracks in the new format 1 will sell on iTunes for around a dollar thirty, compared to 99 cents for songs with DRM. Now for more on what this all means for consumers, I'm joined live by Carl Gressum in London, he is a senior analyst 2 with the technology consultants 3 Ovum. Welcome to the program. When we talk about DRM and digital rights management, it's a hard nut to crack in, in all senses of the word. But for consumers, what impact does this EMI announcement have on us?

Ok, so, one of the key impacts here is that consumers will have an easier choice to play music on any device they want to. Now Apple can rest fairly comfortably in that sense because they have such a good grip on the portable audio player market. So we,what we have to bear in mind here is that Apple is in the business of providing you with the best user experience for fan of digital media. So they want you to use more digital media, be it photos, be it music, be it videos. And they want to provide the environment and devices for you actually interact with this kind of technologies. So, this has been seen as...

Yeah, Apple has been, Apple and Steve Jobs, the head of Apple, they have been calling for this for a long time. Now, Steve Jobs famously sent up that missive telling record companies to just give up using digital rights management to lock up their files just to make it easier for the consumers as you said. Finally we have a major record company that's doing this: EMI. But is there any risk to EMI to do this? You know, because DRM was made really to protect intellectual property, was made to prevent mass copying. Does there, is there any risk there for EMI for doing this?

Well, of course this can be seen as a brave bet for EMI. However, what is important to bear in mind here is that if you want to combat file shares on peer-to-peer networks who may or may not have bought the CD or rights to the music, they will always be able to circumvent 4 most DRM protection systems. So, by offering DRM-free contents there are more incentives 5 for buying music from EMI without DRM and in fact that this is actually the first time you can legally buy music online from EMI with no DRM.

oh, do you think other record labels will copy what EMI is doing now? or theyh are just gonna stand by the way?

Well, I'm fairly certain they are monitoring this very closely, and I would not be surprised if they will be tracking to see if any of the songs are appearing on peer-to-peer networks, and I'm confident they will be monitoring what kind of impact this will have on EMI sales both in terms of what they can sell in the retail 6 stores but also on what they are able to sell online.

And there are a lot of companies will be watching this, the record labels, our movies companies, Micorsoft as well. Unfortunately, We have to wrap up our conversation here. But, Carl Gressum of Ovum, thank you very much indeed.

thank you.

NOTES:

1. Ovum Ltd.

Ovum Ltd. is an industry analyst firm headquartered in London, England. It is the largest technology analyst firm that is headquartered outside of the United States[citation needed].

2. EMI Group plc

EMI's business is keeping music fans entertained. EMI Group is the #3 major record company (behind Universal Music Group and Sony BMG) in terms of worldwide sales. Its recorded music segment, EMI Music, distributes CDs, videos, and other music formats 7 primarily through imprints 8 Capitol, EMI Records, and Virgin 9, which together sport a roster 10 of pop artists such as The Beastie Boys, Norah Jones, and Lenny Kravitz. Its EMI Music Publishing division, the world's largest music publishing business, handles the rights to more than a million songs. In 2006 EMI offered $4.2 billion to buy Warner Music Group (WMG), but the bid was rejected.

3. Steve Jobs, business personality.

Steve Jobs was a college dropout 11 when he teamed up with Steve Wozniak in 1976 to sell personal computers assembled in Jobs' garage. That was the beginning of Apple Computers, which revolutionized the computing 12 industry and made Jobs a multimillionaire before he was 30 years old. He was forced out of the company in 1985 and started the NeXT Corporation, but returned to his old company in 1996 when Apple bought NeXT. Jobs soon became Apple's chief executive officer and sparked a resurgence 13 in the company with products like the colorful iMac computer and the iPod music player. Jobs is also the CEO of Pixar, the animation 14 company responsible for movies like Toy Story and Monsters, Inc. Pixar was purchased by the Walt Disney Company in 2006 for $7.4 billion in stock; the deal made Jobs the largest individual shareholder 15 of Disney stock.



n.设计,版式;[计算机]格式,DOS命令:格式化(磁盘),用于空盘或使用过的磁盘建立新空盘来存储数据;v.使格式化,设计,安排
  • Please format this floppy disc.请将这张软盘格式化。
  • The format of the figure is very tasteful.该图表的格式很雅致。
n.分析家,化验员;心理分析学家
  • What can you contribute to the position of a market analyst?你有什么技能可有助于市场分析员的职务?
  • The analyst is required to interpolate values between standards.分析人员需要在这些标准中插入一些值。
顾问( consultant的名词复数 ); 高级顾问医生,会诊医生
  • a firm of management consultants 管理咨询公司
  • There're many consultants in hospital. 医院里有很多会诊医生。
vt.环绕,包围;对…用计取胜,智胜
  • Military planners tried to circumvent the treaty.军事策略家们企图绕开这一条约。
  • Any action I took to circumvent his scheme was justified.我为斗赢他的如意算盘而采取的任何行动都是正当的。
激励某人做某事的事物( incentive的名词复数 ); 刺激; 诱因; 动机
  • tax incentives to encourage savings 鼓励储蓄的税收措施
  • Furthermore, subsidies provide incentives only for investments in equipment. 更有甚者,提供津贴仅是为鼓励增添设备的投资。 来自英汉非文学 - 环境法 - 环境法
v./n.零售;adv.以零售价格
  • In this shop they retail tobacco and sweets.这家铺子零售香烟和糖果。
  • These shoes retail at 10 yuan a pair.这些鞋子零卖10元一双。
n.(出版物的)版式( format的名词复数 );[电视]电视节目的总安排(或计划)
  • They are producing books in all kinds of different formats. 他们出版各种不同开本的书籍。 来自《简明英汉词典》
  • A true GUI includes standard formats for representing text and graphics. 真正的图形用户界面包括表示文字和图形的标准格式。 来自互联网
n.压印( imprint的名词复数 );痕迹;持久影响
  • With each step he took, his boots left muddy imprints on the floor. 她父亲的毡靴一移动,就在地板上压了几个泥圈圈。 来自汉英文学 - 中国现代小说
  • In Freudian theory, the imprints are memories, albeit unconscious ones. 在佛洛伊德理论中,这些痕迹就是记忆,只不过它们是无意识的。 来自互联网
n.处女,未婚女子;adj.未经使用的;未经开发的
  • Have you ever been to a virgin forest?你去过原始森林吗?
  • There are vast expanses of virgin land in the remote regions.在边远地区有大片大片未开垦的土地。
n.值勤表,花名册
  • The teacher checked the roster to see whom he would teach this year.老师查看花名册,想了解今年要教的学生。
  • The next day he put himself first on the new roster for domestic chores.第二天,他把自己排在了新的家务值日表的第一位。
n.退学的学生;退学;退出者
  • There is a high dropout rate from some college courses.有些大学课程的退出率很高。
  • In the long haul,she'll regret having been a school dropout.她终归会后悔不该中途辍学。
n.计算
  • to work in computing 从事信息处理
  • Back in the dark ages of computing, in about 1980, they started a software company. 早在计算机尚未普及的时代(约1980年),他们就创办了软件公司。
n.再起,复活,再现
  • A resurgence of his grief swept over Nim.悲痛又涌上了尼姆的心头。
  • Police say drugs traffickers are behind the resurgence of violence.警方说毒贩是暴力活动重新抬头的罪魁祸首。
n.活泼,兴奋,卡通片/动画片的制作
  • They are full of animation as they talked about their childhood.当他们谈及童年的往事时都非常兴奋。
  • The animation of China made a great progress.中国的卡通片制作取得很大发展。
n.股东,股票持有人
  • The account department have prepare a financial statement for the shareholder.财务部为股东准备了一份财务报表。
  • A shareholder may transfer his shares in accordance with the law.股东持有的股份可以依法转让。
学英语单词
A fool's bolt is soon shot .
actual mixing cycle
Akula
allocation of agriculture
Amidozon
ampere-turns
arsenic ulcer
ataraxias
Bain circuit
baths
bells the cat
benzotriazole
cabalize
chromatin body
Chulmleigh
circular point at infinity
CMTMDS
collecting tubules
compensating market
contestations
creped paper
cut to a point
cyclomation
data reading system
decoupling era
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direct ascent weapon
doliops similis
dump skip
equatorial coordinates
euler microtime scale
ex-ante efficiency analysis
facsimiled
fibre grease
first-aid
food demand
formamide process
frondosely
fuck-me
full-year loss
glason
grammole
hand power crane
heating pattern
Heichelheim's tests
high speed paper cutting machine
highly internationalized operation
Hitzig tests
hornblendite
immedial sky blue
international reference group
inverse of multiplication
jayakody
Kanigogouma
keeps guard
keneret
lapsed sales discounts
ligamentous ankylosis
like fury
litas
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Michiganensians
milking pipeline
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not put a foot wrong
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physiology of protozoa
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Schwegenheim
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Shell sort
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slash with
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sweep along
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vettura
wallabas
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wely
when to charge