时间:2018-12-03 作者:英语课 分类:纯正英语一分钟


英语课

What is advertising 1? Is it telling the truth or is it making things look better than they really are? Or is it lying? Companies pay a lot of money for adverts 2. Some of the ads you see in glossy 3 magazines look like art. The commercials on TV look like mini movies. Do they really change our behaviour? Do adverts make you buy things? I think some advertising is a form of lying. Is BMW really “The ultimate driving machine” like they say in their ads? British Airways 4 used to say they were “The world’s favourite airline,” but had to stop saying it because it wasn’t true. Personally, I get tired of watching ads on television. They always interrupt a good programme. I like ads in magazines. They’re usually quite interesting.



1 advertising
n.广告业;广告活动 a.广告的;广告业务的
  • Can you give me any advice on getting into advertising? 你能指点我如何涉足广告业吗?
  • The advertising campaign is aimed primarily at young people. 这个广告宣传运动主要是针对年轻人的。
2 adverts
advertisements 广告,做广告
  • the adverts on television 电视广告
  • The adverts are not very informative. 这些广告并没有包含太多有用信息。
3 glossy
adj.平滑的;有光泽的
  • I like these glossy spots.我喜欢这些闪闪发光的花点。
  • She had glossy black hair.她长着乌黑发亮的头发。
4 AIRWAYS
航空公司
  • The giant jets that increasingly dominate the world's airways. 越来越称雄于世界航线的巨型喷气机。
  • At one point the company bought from Nippon Airways a 727 jet. 有一次公司从日本航空公司买了一架727型喷气机。