时间:2018-12-03 作者:英语课 分类:纯正英语一分钟


英语课

What is advertising 1? Is it telling the truth or is it making things look better than they really are? Or is it lying? Companies pay a lot of money for adverts 2. Some of the ads you see in glossy 3 magazines look like art. The commercials on TV look like mini movies. Do they really change our behaviour? Do adverts make you buy things? I think some advertising is a form of lying. Is BMW really “The ultimate driving machine” like they say in their ads? British Airways 4 used to say they were “The world’s favourite airline,” but had to stop saying it because it wasn’t true. Personally, I get tired of watching ads on television. They always interrupt a good programme. I like ads in magazines. They’re usually quite interesting.



1 advertising
n.广告业;广告活动 a.广告的;广告业务的
  • Can you give me any advice on getting into advertising? 你能指点我如何涉足广告业吗?
  • The advertising campaign is aimed primarily at young people. 这个广告宣传运动主要是针对年轻人的。
2 adverts
advertisements 广告,做广告
  • the adverts on television 电视广告
  • The adverts are not very informative. 这些广告并没有包含太多有用信息。
3 glossy
adj.平滑的;有光泽的
  • I like these glossy spots.我喜欢这些闪闪发光的花点。
  • She had glossy black hair.她长着乌黑发亮的头发。
4 AIRWAYS
航空公司
  • The giant jets that increasingly dominate the world's airways. 越来越称雄于世界航线的巨型喷气机。
  • At one point the company bought from Nippon Airways a 727 jet. 有一次公司从日本航空公司买了一架727型喷气机。
学英语单词
'Atūd
ability to react to market conditions
actinomorphy
adjustable brass
amalgam alloy
ANS (automatic noise suppressor)
argumentation
Auloroidea
basic tariff table
beckoning
bicipital tuberosity
black-powder
bouzouki, bousoukia
built up mast
bum rush
butropium bromide
CD key
charge elevator
choregraphers
classicises
Clifton Park
coating degradation
coincidence-anticoincidence analyzer
concomitant variable
cyrillics
dailey
dataspeak
daubney
degaussing ship
Deuteromycota
die in bed
disability check
doolans
dope can
dual homing hub
dutiable
echo-complex
electroencephalographic transducer
external multitubular heater
fast select
federal intermediate credit banks
ferroelectric parametron
Gasparilla Island
gaugin
GICMVD
grafting material
gyro-stabilizers
Hangeul
haydarpasa (haidar pasha)
high-rented
high-resistance resistor
hypnagogic jerks
incoherent optical arrangement
intersecting crossover
killing zones
levulorotation
liquid helium (lhe)
metaclisa ornata
mystery tours
neophyrin
nonconforming method
nucleated mycelium
objectizes
on our behalf
open-die forging
overspeaks
pithecellobiums
precipitation hardened magnetic alloy
prenubile
PSl.
psychoeducational
Pteraspidomorphi
put someone in his place
radiation initiated polymerization
radiobiological dosimetry
reduplicated
robot simulation
rudder well
running away with
Rust's syndrome
safety fund banking system
saturnia
sea-chalk
self-demagnetizing field
semi-finishing mill
sequential storage device
SI system
silicate layer
sonveyor
stereoscopic presentation
sutroes
symphysis pelvis
Tara I.
taton
terminator gene
Thomist
tracazolate
tribes-people
uniformity (of a detector)
variation of the rate
vena cardinalis posterior dextra
zero instrument