时间:2019-01-16 作者:英语课 分类:2017年NPR美国国家公共电台12月


英语课

 


RACHEL MARTIN, HOST:


Next, we're going to meet some kids who are already shaping the economy. Generation Z is the generation after millennials. Their oldest members are just starting college. They have tons of buying power - in the billions of dollars - but also different tastes. Natalie Bettendorf of Youth Radio reports on how big corporations are planning for Generation Z.


NATALIE BETTENDORF, BYLINE 1: Sheryl Connelly has a crazy job. She's in charge of looking into the future for Ford 2 Motor Company. They're trying to predict how people my age, from Generation Z, will use cars.


SHERYL CONNELLY: I have two Gen Zers at home.


BETTENDORF: She's in Detroit.


CONNELLY: My 16-year-old daughter is thrilled. We, actually - her car is ready to go.


BETTENDORF: Yeah, that's definitely not me.


CONNELLY: Well, I think it's context. It depends on where you live.


BETTENDORF: A couple of decades ago, you would not have heard someone from Ford saying that owning a car is about context. Things are definitely changing. I'm 18, and I don't want a car. I'm from the Bay Area. I take buses. And when I need a car, I use Lyft. Ford's Connelly says Gen Z is a game changer.


CONNELLY: They don't really care about ownership. They don't necessarily see that their vehicle is going to be a status symbol. In fact, they're really savvy 3 customers and can be quite frugal 4.


BETTENDORF: Does this scare you at Ford - that we're frugal?


CONNELLY: No, I don't think so at all. We're ready for you. If you want to buy a car, we got it for you. If you don't want to buy a car, we can still help you there.


BETTENDORF: The top three automakers in the United States are Ford, Fiat 5 Chrysler and General Motors. They say they are no longer just automakers. Every major car company is trying to make a move, whether it's car-sharing or ride-hailing or self-driving. Even General Motors has a new app for car-sharing that it's betting billions on. It's called Maven. And Peter Kosak is the executive director of urban mobility 6.


PETER KOSAK: We needed to create a new brand because this is really about access and not necessarily ownership.


CONNELLY: Ownership? Well, whatever. Me and people my age are redefining what it means to travel by car. Susan Shaheen is at UC Berkeley and has been studying ride-sharing since the '90s - before it was a real thing. She says this isn't all bad news for car companies.


SUSAN SHAHEEN: They're going to know you. If you are using their mobility services, chances are they going to have a lot of data about your preferences. They're going to know a lot about where you travel and how you travel. They're going to be in a very good position to market to you.


BETTENDORF: Even if you haven't thought about owning a car, car companies have already kind of got you. Car-sharing apps essentially 7 place you on the road to ownership. And using these services is essentially test driving, which is the first step in purchasing a car.


I recently came to Los Angeles for college. Before I moved, I told people that I wouldn't have a car, and they'd say, oh, good luck. But I didn't need luck because I got here and there's Lyft and there's Uber. And right now, for people who are selling cars, I'm a problem. So is the rest of my generation. That is what is sending car companies into their own identity crisis.


For NPR News, I'm Natalie Bettendorf.


(SOUNDBITE OF RATATAT'S "SEVENTEEN")


MARTIN: That report is part of a series, We Are Generation Z. It was produced by Youth Radio in collaboration 8 with NPR's Sonari Glinton.


(SOUNDBITE OF RATATAT'S "SEVENTEEN")



n.署名;v.署名
  • His byline was absent as well.他的署名也不见了。
  • We wish to thank the author of this article which carries no byline.我们要感谢这篇文章的那位没有署名的作者。
n.浅滩,水浅可涉处;v.涉水,涉过
  • They were guarding the bridge,so we forded the river.他们驻守在那座桥上,所以我们只能涉水过河。
  • If you decide to ford a stream,be extremely careful.如果已决定要涉过小溪,必须极度小心。
v.知道,了解;n.理解能力,机智,悟性;adj.有见识的,懂实际知识的,通情达理的
  • She was a pretty savvy woman.她是个见过世面的漂亮女人。
  • Where's your savvy?你的常识到哪里去了?
adj.节俭的,节约的,少量的,微量的
  • He was a VIP,but he had a frugal life.他是位要人,但生活俭朴。
  • The old woman is frugal to the extreme.那老妇人节约到了极点。
n.命令,法令,批准;vt.批准,颁布
  • The opening of a market stall is governed by municipal fiat.开设市场摊位受市政法令管制。
  • He has tried to impose solutions to the country's problems by fiat.他试图下令强行解决该国的问题。
n.可动性,变动性,情感不定
  • The difference in regional house prices acts as an obstacle to mobility of labour.不同地区房价的差异阻碍了劳动力的流动。
  • Mobility is very important in guerrilla warfare.机动性在游击战中至关重要。
adv.本质上,实质上,基本上
  • Really great men are essentially modest.真正的伟人大都很谦虚。
  • She is an essentially selfish person.她本质上是个自私自利的人。
n.合作,协作;勾结
  • The two companies are working in close collaboration each other.这两家公司密切合作。
  • He was shot for collaboration with the enemy.他因通敌而被枪毙了。
学英语单词
Adrenocorticosteroids
alternaria nelumbii (ellis et everhart)enlows et rand
anthysteric
Astroturfed
Ban Sangphok
Beer Lambert law
bent-kneest
berth declinity
Beta-Chlor
bisecting compass
blastochore
Boehmenism
bubbly-jock
burst on the wing
busard
by-pass(flow)
Chuzik
closerest
complementarians
cross-laying angle
data transmission testing set
define tape file command
definite time delay operation
devona
directors' interests
double thickiness
down-cut shears
dredging anchor
enneaploid
Enterprise contract management responsibility system
equiangular involution
exponential law of attenuation
fan runner
firing rule
flake powder
focusing lamp
gene silencing
Goryeo
group incentive system
Hemimonstrosity
Higgs-like
Holophane
home-from-home
hyperthyroid cardiopathy
inflammable film
jhaveri
Kolbingen
kopstein
Koulamoutou
Kubalakh
labour party
lamina profunda (fasci? temporalis)
loimographia
luborsky
lymphadenosis bernigna cutis
magnetisms
main instruction buffer
Martinmas summer
medis
meteorological record
modulation jamming
monoderm
multi-beacon
muota
myomonitor
Odelouca
opticomalacia
outrowing
parallel distributed processing model (pdp model)
payable at a definite time
peg method
perfect negative relation
photoelectric width meter
power cut-over relay
PR (progress report)
Primitive security
puzzledly
quantimeters
rack space
ranalian complexes
remainderings
rescowe
retroversion
Rhododendron lindleyi
Salam
selfdiffusion
shear-strength
ship hydrodynamics
single-beam spectrometer
social work statistics
special preferences
starch sulphate
str8
sweet corns
switching locomotive
tinea interdigitalis
tps (total productive system)
two-phase clock
two-year ice
vitelline sacs
Wiarton
within the age bracket of