时间:2019-01-16 作者:英语课 分类:2017年NPR美国国家公共电台12月


英语课

 


RACHEL MARTIN, HOST:


Next, we're going to meet some kids who are already shaping the economy. Generation Z is the generation after millennials. Their oldest members are just starting college. They have tons of buying power - in the billions of dollars - but also different tastes. Natalie Bettendorf of Youth Radio reports on how big corporations are planning for Generation Z.


NATALIE BETTENDORF, BYLINE 1: Sheryl Connelly has a crazy job. She's in charge of looking into the future for Ford 2 Motor Company. They're trying to predict how people my age, from Generation Z, will use cars.


SHERYL CONNELLY: I have two Gen Zers at home.


BETTENDORF: She's in Detroit.


CONNELLY: My 16-year-old daughter is thrilled. We, actually - her car is ready to go.


BETTENDORF: Yeah, that's definitely not me.


CONNELLY: Well, I think it's context. It depends on where you live.


BETTENDORF: A couple of decades ago, you would not have heard someone from Ford saying that owning a car is about context. Things are definitely changing. I'm 18, and I don't want a car. I'm from the Bay Area. I take buses. And when I need a car, I use Lyft. Ford's Connelly says Gen Z is a game changer.


CONNELLY: They don't really care about ownership. They don't necessarily see that their vehicle is going to be a status symbol. In fact, they're really savvy 3 customers and can be quite frugal 4.


BETTENDORF: Does this scare you at Ford - that we're frugal?


CONNELLY: No, I don't think so at all. We're ready for you. If you want to buy a car, we got it for you. If you don't want to buy a car, we can still help you there.


BETTENDORF: The top three automakers in the United States are Ford, Fiat 5 Chrysler and General Motors. They say they are no longer just automakers. Every major car company is trying to make a move, whether it's car-sharing or ride-hailing or self-driving. Even General Motors has a new app for car-sharing that it's betting billions on. It's called Maven. And Peter Kosak is the executive director of urban mobility 6.


PETER KOSAK: We needed to create a new brand because this is really about access and not necessarily ownership.


CONNELLY: Ownership? Well, whatever. Me and people my age are redefining what it means to travel by car. Susan Shaheen is at UC Berkeley and has been studying ride-sharing since the '90s - before it was a real thing. She says this isn't all bad news for car companies.


SUSAN SHAHEEN: They're going to know you. If you are using their mobility services, chances are they going to have a lot of data about your preferences. They're going to know a lot about where you travel and how you travel. They're going to be in a very good position to market to you.


BETTENDORF: Even if you haven't thought about owning a car, car companies have already kind of got you. Car-sharing apps essentially 7 place you on the road to ownership. And using these services is essentially test driving, which is the first step in purchasing a car.


I recently came to Los Angeles for college. Before I moved, I told people that I wouldn't have a car, and they'd say, oh, good luck. But I didn't need luck because I got here and there's Lyft and there's Uber. And right now, for people who are selling cars, I'm a problem. So is the rest of my generation. That is what is sending car companies into their own identity crisis.


For NPR News, I'm Natalie Bettendorf.


(SOUNDBITE OF RATATAT'S "SEVENTEEN")


MARTIN: That report is part of a series, We Are Generation Z. It was produced by Youth Radio in collaboration 8 with NPR's Sonari Glinton.


(SOUNDBITE OF RATATAT'S "SEVENTEEN")



n.署名;v.署名
  • His byline was absent as well.他的署名也不见了。
  • We wish to thank the author of this article which carries no byline.我们要感谢这篇文章的那位没有署名的作者。
n.浅滩,水浅可涉处;v.涉水,涉过
  • They were guarding the bridge,so we forded the river.他们驻守在那座桥上,所以我们只能涉水过河。
  • If you decide to ford a stream,be extremely careful.如果已决定要涉过小溪,必须极度小心。
v.知道,了解;n.理解能力,机智,悟性;adj.有见识的,懂实际知识的,通情达理的
  • She was a pretty savvy woman.她是个见过世面的漂亮女人。
  • Where's your savvy?你的常识到哪里去了?
adj.节俭的,节约的,少量的,微量的
  • He was a VIP,but he had a frugal life.他是位要人,但生活俭朴。
  • The old woman is frugal to the extreme.那老妇人节约到了极点。
n.命令,法令,批准;vt.批准,颁布
  • The opening of a market stall is governed by municipal fiat.开设市场摊位受市政法令管制。
  • He has tried to impose solutions to the country's problems by fiat.他试图下令强行解决该国的问题。
n.可动性,变动性,情感不定
  • The difference in regional house prices acts as an obstacle to mobility of labour.不同地区房价的差异阻碍了劳动力的流动。
  • Mobility is very important in guerrilla warfare.机动性在游击战中至关重要。
adv.本质上,实质上,基本上
  • Really great men are essentially modest.真正的伟人大都很谦虚。
  • She is an essentially selfish person.她本质上是个自私自利的人。
n.合作,协作;勾结
  • The two companies are working in close collaboration each other.这两家公司密切合作。
  • He was shot for collaboration with the enemy.他因通敌而被枪毙了。
学英语单词
acroama
aecocs
angiocardiopathy
archaeols
Bambel
Basauri
batarism
black calla
black opals
British Chamber of Shipping
bromometric titration
cheer-leaders
chesnais
coagulases
coefficient of visocosity
colored crayon
cone baffle classifier
cyclophoruss
desk organiser
detainees
dividend payable in capital stock
downhill
drug legislation
efter
Elizabeth Pt.
eluents
emblazoning
embolismatical
environmental simulation test
Equitable Distribution
experimentalizing
Eyre, L.
fair-price shop
fallacy of division
first grading
five - o'clock
fork structure of bubble device
fortran based graphics package
freely rotating polymer chain
frequency channel
germinating and growing in water
Hardheim
have one's tail up
headtilt
High Definition Multimedia Interface
high-mass x-ray binary
hydraulic-ram
induction electrical log
industry jargon
internuclear separation
iterative programming
job hunting
kusnitz
Lake Taiye
late-payment
leuk(a)emic
long vernier
lotze
Luke Air Force Base
Lycaeon
manjuice
mild-to-moderate
military communication satellite
milk protein
Monsec
multi-body position fixing
musharraf
mutual magnetic flux
net operating time
not the ghost of an idea
Nozaki-jima
off-field
onychitis
Paronychieae
receded disk impeller
redox analyser
respiration anesthesia
rosbif
salt cake pan
scutes
sea of instability
sheriffry
sign of aggregation
slantiness
speed change valve
sprout inhibition
sun worship
termination phase
thermophilic bacterium
touchprint
transportation advertising
turks head rolls
vacuum ion pump
vacuum steel
Valkyrs
variable bindings
vvips
welding torch pipe
wintersome
wiremen
ziphioid
zoophile