ESL Podcast 540 – Promoting a New Product
时间：2019-01-11 作者：英语课 分类：地道美语播客
Zoila: I haven’t seen you around lately. What have you been up to?
Leo: My business partners and I have been putting the final touches on our new line of energy drinks.
Zoila: Really? I didn’t even know that you were in the beverage 1 business.
Leo: Yeah, we’ve branched out into a few other areas. We’re going to start promoting the new drinks very soon. We’re working with an advertising 2 agency and we’ll start with sponsoring a couple of sporting events.
Zoila: Wow, when am I going to start seeing ads on TV?
Leo: I don’t think we’re going to go that route just yet.
Zoila: Are you taking the new products to trade shows?
Leo: No, no trade shows for us. We’re working on product placement in some music videos and maybe a TV show or two.
Zoila: That’s great. What about tie-ins with other products or with a movie? I see those everywhere.
Leo: We’re considering it. We’re working on a couple of endorsement 4 deals right now. Once we have some celebrities 5 on board, we’ll do even more.
Zoila: It would be great if you could get Jeff McQuillan to endorse 3 your products. Everybody knows he’s the greatest baseball player who ever lived. With him plugging your energy drinks, sales will go through the roof.
Leo: Yeah, but I think we’d be shooting too high. We might have to settle for someone a little less famous – like David Beckham or Lance Armstrong.
Script by Dr. Lucy Tse
- The beverage is often colored with caramel.这种饮料常用焦糖染色。
- Beer is a beverage of the remotest time.啤酒是一种最古老的饮料。
- Can you give me any advice on getting into advertising? 你能指点我如何涉足广告业吗?
- The advertising campaign is aimed primarily at young people. 这个广告宣传运动主要是针对年轻人的。
- No one is foolish enough to endorse it.没有哪个人会傻得赞成它。
- I fully endorse your opinions on this subject.我完全拥护你对此课题的主张。
- We are happy to give the product our full endorsement.我们很高兴给予该产品完全的认可。
- His presidential campaign won endorsement from several celebrities.他参加总统竞选得到一些社会名流的支持。
- He only invited A-list celebrities to his parties. 他只邀请头等名流参加他的聚会。
- a TV chat show full of B-list celebrities 由众多二流人物参加的电视访谈节目