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Language Barriers Blamed for Miscues
跨国公司高管认为语言障碍导致重大损失
Nearly half the executives at global companies believe language barriers have spoiled cross-border deals and caused financial losses for companies, says a report from the Economist 1 Intelligence Unit, a business research unit of Economist Group, the Economist magazine's parent.
The report, sponsored by language-training company EF Education First, was based on a poll of 572 senior executives world-wide.
Executives at companies based in Brazil and China said they were most affected 2 by misunderstandings, with 74% and 61%, respectively, reporting financial losses as a result of failed international deals.
Nearly two-thirds of respondents said that misfires in their internal cross-border communications resulted in lost productivity. Among Brazilian managers, the figure jumped to 77%.
To improve communications, many global companies are trying to adopt English as an official language. A multilingual approach 'is inefficient 3 and can prevent important interactions from taking place and get in the way of achieving key goals,' Harvard Business School professor Tsedal Neeley wrote in this month's Harvard Business Review
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经济学人信息部(Economist Intelligence Unit)的一篇报告说，近半数跨国公司的高管相信，语言障碍曾让跨境交易流产，给公司带来经济损失。经济学人信息部是《经济学人》(Economist)杂志母公司经济学人集团(Economist Group)旗下的商业研究机构。
该报告的委托方是语言培训公司英孚教育(EF Education First)，以对全世界572名高管的调查为基础撰写而成。
驻巴西和中国公司的高管受误会的影响最大，这些人中分别有74%的人和61%的人表示曾因跨境交易不成功而蒙受财务损失。
接近三分之二的受访者表示内部跨境沟通不畅造成效率低下。在巴西的经理人当中，这个数字上升到了77%。
为改善交流，很多跨国公司都在努力采用英语作为工作语言。哈佛大学商学院(Harvard Business School)教授尼利(Tsedal Neeley)在本期《哈佛商业评论》(Harvard Business Review)上撰文说，采用多种语言会降低效率，可能使重要的互动无法进行，并阻碍关键目标的实现。
n.经济学家，经济专家，节俭的人
- He cast a professional economist's eyes on the problem.他以经济学行家的眼光审视这个问题。
- He's an economist who thinks he knows all the answers.他是个经济学家，自以为什么都懂。
adj.不自然的，假装的
- She showed an affected interest in our subject.她假装对我们的课题感到兴趣。
- His manners are affected.他的态度不自然。
adj.效率低的，无效的
- The inefficient operation cost the firm a lot of money.低效率的运作使该公司损失了许多钱。
- Their communication systems are inefficient in the extreme.他们的通讯系统效率非常差。
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