时间:2018-12-01 作者:英语课 分类:历年考研英语阅读理解


英语课
[00:00.00]在线英语听力室(www.tingroom.com)友情制作
[00:04.27]1995 Passage1
[00:11.93]Money spent on advertising 1 is money spent
[00:14.56]as well as any I know of.
[00:17.19]It serves directly to assist a rapid distribution of goods
[00:21.22]at reasonable price,
[00:23.03]thereby establishing a firm home market
[00:25.65]and so making it possible to provide for export
[00:29.28]at competitive prices.
[00:31.91]By drawing attention to new ideas
[00:34.32]it helps enormously to raise standards of living.
[00:37.55]By helping 2 to increase demand it ensures
[00:40.57]an increased need for labour,
[00:42.79]and is therefore an effective way to fight unemployment.
[00:46.73]It lowers the costs of many services:
[00:49.62]without advertisements your daily newspaper
[00:52.20]would cost four times as much,
[00:54.81]the price of your television licence would need to be doubled,
[00:58.24]and travel by bus or tube would cost 20 per cent more.
[01:03.92]And perhaps most important of all,
[01:06.34]advertising provides a guarantee of reasonable value
[01:09.96]in the products and services you buy.
[01:12.98]Apart from the fact
[01:14.30]that twenty-seven acts of Parliament govern
[01:17.02]the terms of advertising,
[01:18.53]no regular advertiser dare promote a product
[01:22.26]that fails to live up to the promise of his advertisements.
[01:26.80]He might fool some people for a little while through
[01:29.83]misleading advertising.
[01:31.54]He will not do so for long,
[01:33.45]for mercifully the public has the good sense not to
[01:36.78]buy the inferior article more than once.
[01:40.62]If you see an article consistently advertised,
[01:44.15]it is the surest proof I know that the article does
[01:47.48]what is claimed for it, and that it represents good value.
[01:52.61]Advertising does more for the material benefit of the community
[01:56.95]than any other force I can think of.
[02:00.17]There is one more point I feel I ought to touch on.
[02:03.39]Recently I heard a well-known television personality declare
[02:07.58]that he was against advertising
[02:10.01]because it persuades rather than informs.
[02:13.34]He was drawing excessively fine distinctions.
[02:16.48]Of course advertising seeks to persuade.
[02:19.40]在线英语听力室(www.tingroom.com)友情制作
[02:20.52]If its message were confined merely to information
[02:24.04]--and that in itself would be difficult
[02:26.13]if not impossible to achieve,
[02:29.20]for even a detail such as the choice of the colour of
[02:32.45]a shirt is subtly persuasive
[02:35.17]--advertising would be so boring
[02:37.15]that no one would pay any attention.
[02:40.37]But perhaps that is what
[02:42.27]the well-known television personality wants.


1 advertising
n.广告业;广告活动 a.广告的;广告业务的
  • Can you give me any advice on getting into advertising? 你能指点我如何涉足广告业吗?
  • The advertising campaign is aimed primarily at young people. 这个广告宣传运动主要是针对年轻人的。
2 helping
n.食物的一份&adj.帮助人的,辅助的
  • The poor children regularly pony up for a second helping of my hamburger. 那些可怜的孩子们总是要求我把我的汉堡包再给他们一份。
  • By doing this, they may at times be helping to restore competition. 这样一来, 他在某些时候,有助于竞争的加强。
学英语单词
8-level vestigial sideband
a brass farthing
ace boon coons
active-centre
additional cannon pinion
Aegean Islands
alae vomeris
Alexander's crown
ampex
Amstelmeer
arats
Auranti cortex siccatus
automatic multi-screwdriver
backtrackings
bipolar front end
birth ratio
browzing
calibration liquid
Calochortus albus
Cau, Song
cdot
claim entitlement
Clarensac
classified as
colometrogram
containment cooling system
contract transportation
convolution operation
cooling method
CPRO
data handling equipment
diarylmaleimide
e in altissimo
energy-sapping
enforcement notice
entropy balance equation
Erb paralysis
exemplary role
fabry perot cavity
ferrimagnetisms
fishery processing ship
foreign capital in flow
furnace foundation
furnculosis
gauze sponge
godelier
grafite
grasps the nettle
hold in pledge
huntington-heberleim sink and float
hydraulic machine
hylion
infusoriform embryo
iodobromite
ketonic ester
logic(al) value
magnetic card filing cabinet
manufacturer's wire
masais
mauremys reevesii
memory time
migratory thrombophlebitis
misstating
nail smith chisel
noise pollution
NOT AND
optical depolarization
order Salientia
p.c.b.s
parabolic flight
permitio
perpendicular electric constant
persuadability
phlegmasia
pstis
pulse attenuator
Red Cross and Red Crescent
rheology of elastomers
saddle-bows
safe handling of cargo
screw driver for cruciate slot
seminists
smooth-surface
space-based observation
spherical iron particle
superfamily sphecoideas
theory of genasthenia
time-to-pulse height converter
to the advantage of
toric smoothing machine
touchinesses
translation tool
tread bracing layer
unryu-gata
vertical velocity gradient
waist packs
waitressed
walt whitmen
wholesomest
work loose
zinc dithiofuroate
Zitazonium