时间:2018-12-30 作者:英语课 分类:国家地理2007年


英语课
... morning associates. Need all available associates, all department managers.

Back at a supercenter in Bentonville, employees gather for the morning meeting.

... please for the morning meeting.

A daily ritual at 5,000 Wal-Mart stores all over the world. It's part of the Wal-Mart culture.

Morning, everybody. Good morning, Dan! Everybody doing alright? Ok, let's talk about sales. Hey, we had a pretty good day yesterday. We were up 6.5%, meat was up 19.2%. Yes, a great job in our meat department.

It's a pep rally around Sam Walton's low cost, low price formula for success.

Way to go! Who else's got an item?

88 cents, has an 85.38% mark, great item. Great item.

Alright!
They are a dollar and a half, for 24 and a 30% mark.

All right, good item.

96 cents Piriton socks. It is a 40 gram...

Pay close attention, what they are talking about is how Wal-Mart pulls in millions of shoppers by touting 1 what it calls, the opening price points.

Awesome 2.

Here we have Simply Basic socks for your dollar above with 94 cents. (Awesome!) We sell in all the colors, we sell about 60 pairs a week.

OK.

Opening price points are the rock bottom prices that Wal-Mart showcases in special displays. The 9-dollar-14-cent saucepan, "Trick or treat" Jack 3 O'laterns for 78 cents.

The opening price point is clearly a foundation of who we are and how we interact with our customers. We feel that they need to have the best product, the best value and the best price we can achieve.

It's the heart of Wal-Mart's pricing strategy. Wal-Mart puts tremendous amount of planning, organization and thinking into what their opening price points are gonna be based on last year sales, based on customer request.

Every line of goods has an opening price point, the cheapest item in the line. For example, this 29-dollar-and-87-cent microwave oven. It's a good price, but it's also the bait to lure 4 customers to that department.

This will get you in, you look at that and you think "Wow, what a great price". Then they got you because you walk about ten more feet, and you see the item you really want, that same category. Then you buy that item but it is not gonna be probably, the lowest price in town.

So are you saying that the opening price is a lowest price and acutally will beat the competition, but maybe other items in the same category aren't necessarily the lowest prices.

No, absolutely not, once you walk past that opening price point they got you. Because you've already formed the perception that everything in that department is the lowest price in town.

And maybe it is not.

No, it is not. No, I can tell you it is not. I can tell you from experience: it's not.


v.兜售( tout的现在分词 );招揽;侦查;探听赛马情报
  • He's been touting his novel around publishers for years. 他几年来一直到处找出版商兜售自己的小说。 来自《简明英汉词典》
  • Technology industry leaders are touting cars as a hot area for growth. 科技产业领袖吹捧为增长热点地区的汽车。 来自互联网
adj.令人惊叹的,难得吓人的,很好的
  • The church in Ireland has always exercised an awesome power.爱尔兰的教堂一直掌握着令人敬畏的权力。
  • That new white convertible is totally awesome.那辆新的白色折篷汽车简直棒极了.
n.插座,千斤顶,男人;v.抬起,提醒,扛举;n.(Jake)杰克
  • I am looking for the headphone jack.我正在找寻头戴式耳机插孔。
  • He lifted the car with a jack to change the flat tyre.他用千斤顶把车顶起来换下瘪轮胎。
n.吸引人的东西,诱惑物;vt.引诱,吸引
  • Life in big cities is a lure for many country boys.大城市的生活吸引着许多乡下小伙子。
  • He couldn't resist the lure of money.他不能抵制金钱的诱惑。
学英语单词
agabus taiwanensis
approximation theory of function
areolar central choroiditis
Arhab
autoubiquitinate
availability checking
average sidereal day
backward resorption
be weak of brain
braking-time
C- birth
cab guide track
capital-punishment
Captain Planet
cie system
claw stop
clinohedrite
condylus occipitalis
crowd about
cumulative preferred stock
cut throat competition
Cymbidium paucifolium
designing institute
discharge box
discourseless
distichophyllum obtusifolium
English roses
eurhythmia
even maturing
extensional equality
Fakaofoan
family hylobatidaes
femoral truss
flat face pulley
floating fair ship
fowl pox virus
galiosin
granular snow
grass roots approach
groot karasberge (great karaz berg)
hilum pulmonis increment
hopefund
hydraulic inverted press
hypodiploid
ice-snow physics
ideal regenerative cycle
independence of the workload
infectious parasitic diseases distribution
is not good enough.
james earl carter jr.s
Jansenist
Judeo-Italian
kobbekaduwa
Korfmann power loader
lisdoonvarna
lovelies
melwells
microbial pharmacy
mossop
mountain xerophytes
mycobacteriaceaes
nonexploding
OTDR
over-stretchings
overseas assets
parallel cline
pillar man
pillars of islam
platycarpum
point range
polycarps
prairie crabs
pseudofecal
pyosepremia
radiator tank
range of explosion
ratio-to-moving-average method
rectus abdominis
remi lingularis superior
renounced
ribbie
sarcomatous change
scumless
socialist principle
sprat
strain-gauge load cell
subvocalizations
supernidation
supply service
Testudinellidae
thaxton
third quarter of the moon
trechispora farinacea
upper chromosphere
Usuyong
venoming
W. B. Yeats
welfare
wheelback
Whitehouse
wide-scope
yes-no question