时间:2018-12-30 作者:英语课 分类:国家地理2007年


英语课
... morning associates. Need all available associates, all department managers.

Back at a supercenter in Bentonville, employees gather for the morning meeting.

... please for the morning meeting.

A daily ritual at 5,000 Wal-Mart stores all over the world. It's part of the Wal-Mart culture.

Morning, everybody. Good morning, Dan! Everybody doing alright? Ok, let's talk about sales. Hey, we had a pretty good day yesterday. We were up 6.5%, meat was up 19.2%. Yes, a great job in our meat department.

It's a pep rally around Sam Walton's low cost, low price formula for success.

Way to go! Who else's got an item?

88 cents, has an 85.38% mark, great item. Great item.

Alright!
They are a dollar and a half, for 24 and a 30% mark.

All right, good item.

96 cents Piriton socks. It is a 40 gram...

Pay close attention, what they are talking about is how Wal-Mart pulls in millions of shoppers by touting 1 what it calls, the opening price points.

Awesome 2.

Here we have Simply Basic socks for your dollar above with 94 cents. (Awesome!) We sell in all the colors, we sell about 60 pairs a week.

OK.

Opening price points are the rock bottom prices that Wal-Mart showcases in special displays. The 9-dollar-14-cent saucepan, "Trick or treat" Jack 3 O'laterns for 78 cents.

The opening price point is clearly a foundation of who we are and how we interact with our customers. We feel that they need to have the best product, the best value and the best price we can achieve.

It's the heart of Wal-Mart's pricing strategy. Wal-Mart puts tremendous amount of planning, organization and thinking into what their opening price points are gonna be based on last year sales, based on customer request.

Every line of goods has an opening price point, the cheapest item in the line. For example, this 29-dollar-and-87-cent microwave oven. It's a good price, but it's also the bait to lure 4 customers to that department.

This will get you in, you look at that and you think "Wow, what a great price". Then they got you because you walk about ten more feet, and you see the item you really want, that same category. Then you buy that item but it is not gonna be probably, the lowest price in town.

So are you saying that the opening price is a lowest price and acutally will beat the competition, but maybe other items in the same category aren't necessarily the lowest prices.

No, absolutely not, once you walk past that opening price point they got you. Because you've already formed the perception that everything in that department is the lowest price in town.

And maybe it is not.

No, it is not. No, I can tell you it is not. I can tell you from experience: it's not.


v.兜售( tout的现在分词 );招揽;侦查;探听赛马情报
  • He's been touting his novel around publishers for years. 他几年来一直到处找出版商兜售自己的小说。 来自《简明英汉词典》
  • Technology industry leaders are touting cars as a hot area for growth. 科技产业领袖吹捧为增长热点地区的汽车。 来自互联网
adj.令人惊叹的,难得吓人的,很好的
  • The church in Ireland has always exercised an awesome power.爱尔兰的教堂一直掌握着令人敬畏的权力。
  • That new white convertible is totally awesome.那辆新的白色折篷汽车简直棒极了.
n.插座,千斤顶,男人;v.抬起,提醒,扛举;n.(Jake)杰克
  • I am looking for the headphone jack.我正在找寻头戴式耳机插孔。
  • He lifted the car with a jack to change the flat tyre.他用千斤顶把车顶起来换下瘪轮胎。
n.吸引人的东西,诱惑物;vt.引诱,吸引
  • Life in big cities is a lure for many country boys.大城市的生活吸引着许多乡下小伙子。
  • He couldn't resist the lure of money.他不能抵制金钱的诱惑。
学英语单词
abreactive therapy
adrenal-cortical insufficiency
aerobicize
age group
anagraph
anaphothrips sudanensis
anchoritesses
Antilipoxygenase
asphalting
assweed
attillas
bahia piassavas
balanced anesthesia
barn yard
bestead 2,bested
borrowing area
budget amendment
callen-symanzik equation
cickness
Clematis platysepala
closed shelf
contact-glass
converging polarized light
counterfeit note
dead hang position
diatonicisms
electric locomotive crab reel
electronic contactor
Etna Volcano
fiber-optic ring
garland crabs
genus epidendrums
Geoffrey Chaucer
hand-knitting yarn
horizontal-direction formation
impetigo contagiosa
islandly
Italophile
jacor
juzgado
Krasnyy Chikoy
labour agreement
law-abidding
Lezoux
ligusticumic acid
link line equipment
liquid solid chromatography
loans on actual estate
magic-bullet
management scientist
mesogenacerores
metallgesellschafts
microcrystallization analysis
mirchi
mnila hawser
Mons (Bergen)
Myosotidium
net rent
newly industrializing country
no protest
nowra
numbness of lower lip
on home ground
onerarious
opposite sense
Orbignya spesiosa
outpoises
Pasirlaja
perfunctoriously
phasing control
phobist
pricky
professional class
protoaetioporphyrin
pseudohallucinations
radiometric techology
Radoszyce
reasonest
reciprocating positive displacement pump
recommondation
rectifier relay
resegregation
roxi
self-exited oscillation
skar
Slurpee
soft material
special handling considerations
spotted dogs
spurring on
St. Crispin
stonebench
submultisets
teef
to dismast
transcondylar amputation
uncontinuous change
vaso-occlusive crisis
vernicles
whip line
wiluite
Yos Sudarso, Pulau